Rethinking

Real Estate

A Roadmap to

Technology’s Impact on the World’s Largest Asset Class

Dror Poleg

Rethinking Real Estate

“Dror’s unique ability to take the complexity of a rapidly evolving industry and simplify it for others is remarkable. This book is a must-read for any real estate professional, investment professional, or entrepreneur looking to educate themselves on the macro trends disrupting the largest asset class in the world.”

—Ryan Simonetti, CEO & Co-founder, Convene

“A thought-provoking exploration of technology’s impact on how commercial real estate is used, operated, and valued.”

—Guy Vardi, Chief Innovation Officer, Silverstein Properties

“A definitive overview on how technology—across industries—is transforming real estate at a fundamental level. For anyone that uses, operates, or invests in real estate— which is everyone—this is a book that provides a critical layer of context on how our physical world will change over the coming years. Read this book!”

—Ed Walters, General Partner, Tamarisc Ventures

“Rethinking Real Estate is the rare book that is as entertaining as it is informative. Dror brilliantly ties together history, strategy, and his own experience working with some of the real estate industry’s best companies and smartest minds to paint a picture of where the world’s largest asset class stands today, and where it is headed in the future. I work on building the future of real estate every day, and still I learned something new on every page!”

—Packy McCormick, VP, Experience, Breather

“A must-read for owners of real estate interested in creating the best possible tenant experience and maximizing returns. Prepare to gain a deeper understanding of your tenant’s requirements and view the value of your real estate in an entirely new way.”

—Robert S. Friedman, President, Harbor Group Management Company

“The book is a tour de force, exploring the mechanics of disruption. Dror provides historical context supported by a factual analysis on the decisions taken by real estate companies to survive in the new economy. It is a book on innovation and how embracing change with technology will play a critical role in the future of all business!”

—Christopher Bledsoe, Co-founder & CEO, Ollie

“In real estate, much of what has worked in the past will not work in the future. Dror’s book gives a clear view of how real estate is changing and what we can all do to prepare for it.”

—Clint Myers, Partner, Rise of the Rest at Revolution Ventures “Dror Poleg has once again shown that his innate grasp of complex concepts within our dynamic industry is second to none. No other author could weave the past, present, and future of different asset classes of real estate together in a more compelling manner. Poleg Dror manages to draw important parallels to other industries, imploring us to not replicate the mistakes of our predecessors as the pace of innovation within PropTech continues to accelerate unabated. Rethinking Real Estate serves as a perfect sequel to our PropTech 101 exploration; for those of you who want to delve intellectually deeper into the ecosystem, there is no wiser docent than Dror.”

—Zach Aarons, Co-founder and Partner, MetaProp Ventures;

Co-author of PropTech 101

“A must-read for anyone interested in learning about the evolving relationship between the digital and physical worlds.”

—Matthew Boras, Investor, RXR Properties

“A lot of real estate and tech discussions focus too narrowly on activities like building, operating, or marketing real estate assets. Dror doesn’t make this mistake. While he presents real estate from the perspective of existing, familiar real estate sectors, he makes sure to explain the impact of tech on activities that shape demand for real estate—everything from efficient customer acquisition and robotics to emerging capital stacks.

Dror offers a framework to understand how quickly technology can be used to challenge existing assumptions. His framework proves useful to begin to think about what might, just recently, seemed like science fiction as autonomous trucks and micromobility challenge core assumptions about the very value of location.”

—Shaun Abrahamson, Managing Partner, Urban US Ventures

“Over the past thirty years, I have watched the real estate world move from a monolithic institution that simply ‘never’ changes to an industry in the midst of major disruption. Dror was one of the first to understand the dramatic changes affecting the real estate industry. I previously shared his ideas with tens of thousands of subscribers to my Real Estate Philosopher newsletter. Dror has now taken his brainpower, creativity, and knowledge of the real estate industry and condensed his insights into a single book. Sometimes you ‘should’ read a book and other times you ‘must’ read a book. If you are in the real estate industry, at any level, this is a must read.”

—Bruce Stachenfeld, Chairman, Duval & Stachenfeld LLP

“If you’re even remotely interested in commercial real estate, this book will force you to rethink this sector from a whole new perspective. The paradigm shift happening across all asset types is here masterfully broken apart by Dror who brings a unique and global perspective to proptech.

It’s a very timely and insightful publication; Dror asks a lot of open-ended questions about innovation, disruption and future of living and working in general.”

—Marcin Pokorski, Vice President of Strategic Marketing, Eastdil Secured “A fantastically detailed overview of the many ways technology is—and will—impact real estate in the years to come. A must read for anyone in the industry.”

—Mike DelPrete, University of Colorado Boulder, USA

“A must read for landlords, investors, or entrepreneurs who want to make money with real estate assets.”

—Guy Blachman, Founder & CEO, Carson Living

“It’s a confusing time to be a real estate professional. Nearly every segment of the industry is being upended by monumental social, economic, and technological changes. Rethinking Real Estate provides a roadmap to this new, ever-changing world. Dror is a clear writer and his book provides numerous case studies that illustrate how abstract concepts play out in real-world conditions. I give the book to my clients and recommend it to anyone seeking to understand how these changes will impact the industry in the near and far term.”

—David Friedlander, Innovation Consultant; Host, Change Order Podcast

Dror Poleg

Rethinking Real Estate

A Roadmap to Technology’s Impact on the World’s Largest Asset Class

Dror Poleg

Rethinking Real Estate

Brooklyn, NY, USA

ISBN 978-3-030-13445-7 ISBN 978-3-030-13446-4 (eBook)

https://doi.org/10.1007/978-3-030-13446-4

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To my family, old and new.