1. David A. Kaplan, “Chipotle’s Growth Machine,” Fortune, September 12, 2011, http://fortune.com/2011/09/12/chipotles-growth-machine/
Chapter 7 Question 3: Values
1. The Wharton School, “Tylenol and the Legacy of J&J’s James Burke,” Knowledge@Wharton, October 2, 2012, http://knowledge.wharton.upenn.edu/article/tylenol-and-the-legacy-of-jjs-james-burke/