Some time has passed since the first meeting on the Superchalk Project. Barbara, Larry, and Todd, the design team from BU Design, are back in the chalk cave with Byron, Wilma, and John. The BLT designers now know that Byron, President of Cheap Chalk Corporation (CCC), is their customer, and John and Wilma are representatives of two different user populations. They understand how much Byron is willing to spend, and the reason this project has been initiated: CCC has discovered a new vein of super-pure white chalk, which they wish to market in a new, distinctive form.
Larry: As you know, Byron, BLT Design is the world leader in the design of writing instruments.
Byron: That's why we hired you to design Superchalk.
Larry: Of course. At this stage in the requirements process, we need to find out exactly what you expect Superchalk to be like. Now, over our many years of designing writing instruments, BLT has developed a standard list of attributes every writing instrument should have.
(Larry unrolls a sheet of flipchart paper, tapes it to the chalkboard, and takes out a felt-tip marker pen. Byron winces but doesn't say anything.)
Larry: Here's our list. A writing instrument should be user-friendly, profitable, manufacturable, easy to sell, innovative, unique, strong, reliable, safe, nontoxic, nonallergenic, clean, easy to package, versatile, appropriately erasable, and should produce easy-to-read writing. Don't you agree?
Byron: Hmmm.
Barbara: Good. And Wilma, what do you think?
Wilma: Sounds wonderful.
John: I can't see anything to add.
Barbara: Good, then we all agree on the attributes.
Todd: I can't wait to get started on the design!