Praise for The New Alpha Male

“After working for success on and off the basketball court, Lance is now taking on the role of coach as he urges readers to challenge the way they approach success in their own lives—with compassion, kindness, and awareness.”

NICK NURSE

head coach of the Toronto Raptors, 2019 NBA Champions

“Growing up, many men learned a certain playbook on how to live life. Most of those plays are for an outdated system that only ends up hurting people today. In The New Alpha Male, Lance gives us the upgraded game plan for a fulfilling life. The rules are constantly changing, and he’s a great coach to learn from!”

LEWIS HOWES

author of The Mask of Masculinity and New York Times bestseller The School of Greatness

“Lance Allred has written such an engaging and important book for our times. In today’s world we struggle with how to balance male and female energies to return to harmony and away from behaviors of domination. I was deeply touched by reading Lance’s life story and how he rose above the challenges of being a male in today’s world as he committed living his life to embracing his heart, passion, his authentic self, staying in his integrity, and honoring the power of perseverance. The New Alpha Male is a treasure!”

SANDRA INGERMAN, MA

author of twelve books, including Walking in Light and The Book of Ceremony

“The New Alpha Male generates workable answers and solutions to the challenges and problems men face in the complex 21st century. Lance’s call for honest introspection to reach and fulfill his Principles of Perseverance begins to unravel the mystery of how men can become better partners, fathers, brothers, sons, and simply, better people. Using the game of basketball, Lance illuminates the path forward. His observations serve as beginning steps toward reconciling the male role in a progressive society swiftly bending toward shared rather than dominant leadership in our society.”

LEN ELMORE

TV sportscaster, lawyer, professor at Columbia University, former NBA player, husband, and father

“In all my years covering the NBA, Lance Allred is among the great visionary athletes I’ve met. His story is inspirational, and his determination to turn heartache into healing has made him heroic. He is a true vessel for the best lessons of the human spirit in sports. The New Alpha Male is a must-read exploration into the virtues of modern manhood.”

ADRIAN WOJNAROWSKI

ESPN Insider and New York Times bestselling author of The Miracle of St. Anthony

“The New Alpha Male affirms that perseverance is the most essential quality to success. True success is defined by a man’s ability to lead and serve with a courageous heart and humble confidence in both the peaks and the valleys of life. This book is a powerful message for all men, as well as a resource for women to appreciate and value them as brave teammates and leaders.”

ARIANA ROCKEFELLER

equestrian, entrepreneur, and philanthropist

“In a time when we desperately need it, Lance Allred uses basketball to speak reason to a polarized world. With his teachings on how to begin to play the game of life as a team, he brings a calming influence, and a simple approach that welcomes every walk of life.”

ANDY BILLMAN

director of Believeland

“In an era when so many men are lost and disconnected from the true north and nourishment of a vulnerable manhood, Lance has written a book that provides a new map and compass that lead us back to the healing power of sacred masculinity. This trailblazing guide is essential medicine for our times, offering a new way to fully claim and embody all that we are as men.”

ROBERT OHOTTO

intuitive strategist and bestselling author of Transforming Fate into Destiny