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actions
attitudes affected by, 68–69
fear cured by, 50–55, 221–23
getting the habit, 212–34
getting started, 223–26
taking the initiative, 221–28
thoughts control, 135
See also Initiative
advertising, 208
use of psychology in, 60
advice, from successful people, 152, 155, 156
age excusitis, 39–45
Alvarez, Walter, 31
appearance, 127–32
buying quality clothes, 131
looking important, 127–32, 144
thinking affected by, 127–32
applicants, screening, 62
appreciation, showing, 179–82
arguments, avoiding, 300, 301
attitudes, 166–91
activating one’s self, 168
adding “life” to, 173–74
appraising, 166–67
broadcasting good news, 175–77
developing, 168
of employees, 132–38
enthusiastic, 169–77
expressed in voice and actions, 167–68
I-can-do-better, 111–12, 125
importance of good, 30–31, 36–37, 168
as more important than intelligence, 39
negative, 33, 34–35, 55, 56–62, 147–55
showing appreciation, 179–82
that bring success, 166–91
Barrymore, Lionel, 241
belief in success, 9–24, 100–105
developing the power of, 20–24
driving force of, 12–14
importance of thinking “big,” 14–15
Bender, James F., 174
big, thinking. See Thinking, big
books and periodicals, 272
boredom, overcoming, 157–61, 169–70, 260
bull sessions, 162
Burch, George E., 263
business, value of repeat, 85–86
careers, selecting, 252–60
Civil Aviation Administration, 238, 239, 245
clothes, buying quality, 131
Coca-Cola, 142
colleges
desire for education, 103–5
investing in, 270–72
recruiting graduates, 75–76
community work, 115
compliments, 81–82, 179–82
concentration, technique for aiding, 226
confidence
acquiring, 50
action used to gain, 10–12, 221–23
avoid negative thoughts, 55, 56–57, 199–203
building, 49–74
daily pep talks, 139–41
guilt feelings destroy, 65–68
practice making eye contact, 69–70
smile big, 72–73
speaking-up, 71–72
use of positive thoughts, 56–57
walking faster, 70–71
congratulations, offering, 195
conscience, practice doing what is right, 65–68
consumer research, 117, 230–31
conversation
avoiding gossip, 161–63
letting others talk, 207–9
stimulating, 157–61, 162
Conwell, Russell H., 186
Cordiner, Ralph J., 21–22, 271
courage, developing, 141
courtesy, 209
Crane, George W., 68
creative thinking, 100–125
associating with stimulating people, 119–24, 125
belief in the solution, 100–105
danger of traditional thinking, 107–8
definition, 100–101
increasing one’s output, 109–16
practice asking and listening, 116–19, 125
receptive to new ideas, 105–9
self-improvement, 109–12, 125
criticism, constructive, 135, 244, 251
crusaders, 231–32
customers
developing loyal, 110, 180, 203–5
giving extra service, 187–90
value of, 84–86
decision-making, 116–17, 297–98
defeat
constructive criticism, 251
getting a fresh start, 249–50
overcoming, 235–51
study setbacks, 237–46
desire, when harnessed, is power, 258
despondency, overcoming, 73
diabetes, 29–30
diet-consciousness, 146
dig-into-it-deeper technique, for developing enthusiasm, 171–73
disappointments, handling, 209–10
door-to-door selling, 224
dreaming creatively, 100–125
du Pont Company, 106
Edison, Thomas Alva, 247
education, investing in, 103–6, 270–72
efficiency, increasing mental, 249–50
Einstein, Albert, 37
Eisenhower, Dwight D., 26, 249
emotions, actions, can change, 68–69
employees
“be-human” technique, 282–88
complimenting, 177–82
counseling, 97, 119–20
dismissal procedures, 283–84
first-class treatment for, 205–6
imitate supervisors, 292–93
shortage of persons for key positions, 212
enthusiasm
broadcasting good news, 175–77
developing power of, 33, 37, 138–39, 177–82
dig-into-it-deeper technique, 171–73, 191
“life” up everything, 173–74, 191
environment, 146–65
avoid gossiping, 161–63
avoid small-thinking people, 147, 157–61
circulating in stimulating groups, 157–61, 162
fighting suppressive influences in, 149–51
getting advice from successful people, 152, 155, 156
mind reflects, 146–47
pitfalls in work, 153–55
psychological, 147–48
evaluation, self-, 76–78
excusitis
age, 39–45
curing, 25–48
health, 26, 27–32
intelligence, 32–39
luck, 45–48
executives, 257–58
eyes, practice of making eye contact, 69–70
failures
causes of, 13–14, 34–37
due to lack of belief, 13–14, 34–37
excusitis, 25–48
fear of, 150
Fairless, Benjamin, 209–10
families
finding time for, 184–86
responsibilities, 184–86
faults, correcting, 243–44
fear
action cures, 50–55, 221–23
conquering, 49–74
of failures, 150
isolating, 55
psychological problem, 49–50, 60, 61
feelings
unpleasant, 58–62
See also Attitudes
first-class, going, 146–65, 256–62
Ford, Henry, 37
Ford Motor Company, 109
Franklin, Benjamin, 162, 227
friends, 194–99
making new, 157–61, 196–99
selecting, 118
stimulating, 157–61
General Electric Company, 21–22, 111, 271
General Motors, 47
gifts, power of thoughtful, 184–86, 196
goals, 252–74
achieving, 258–60
of companies, 253, 254
definition, 252
detours from, 269–70
forward planning, 253–56, 260–62, 263
one step at a time, 260–62, 264–67
planning for the future, 87–88
power of, 259–63
selecting career, 253–60
setting, 254–56, 267
ten-year plan, 254–56
thirty-day improvement guide, 268–69
used to get things done, 260–63
going first-class, 146–65, 256–62
Good Humor Company, 252
Gordon, Lew, 264
gossip, avoiding, 161–63
Greenewalt, Crawford H., 106
groups
circulating in new, 121–22, 157–61
meetings, 117
guilt feelings, 65–68
Habits
acquiring new, 268–70
breaking bad, 266
handshakes, 173
handicaps, 30–31
Hattwick, Melvin S., 60
health, 26, 27–38
as an excuse, 26, 27–32
attitude toward, 26
avoid talking about, 31
avoid worry, 31
emotionally induced illness, 26, 28
Hitler, Adolf, 295
Hubbard, Orville, 245–46
ideas
acting on, 212–23
from association with stimulating people, 122–24
being receptive to new, 105–9
investing in idea starters, 272–73
listing, 122–23
mechanical means of creating, 223–26
presenting constructive, 228–29
putting in writing, 122–24
sources of, 272–73
ways of developing, 122–24
imitation, power of, 137, 139
importance, feeling of, 135–38
improving one’s self, 109–12, 266–67
individuals, importance of, 177–85
initiative
developing, 228–34
importance of, 17
taking, 221–30
insurance, selling, 203–5
intelligence
attitude more important than, 32–39
excusitis, 32–39
knowledge is power, 37–38
“stickability,” 33
introductions, 197–98
investments, 242
in books and periodicals, 272
in education, 270–72
jobs
attitudes of subordinates, 137–38
attitudes toward, 132–38, 144–45
increasing capacity for work, 109–17, 125
power of imitation, 137, 139
rule for getting ahead in, 115, 133–34
shortage of people for key, 156, 212
Johnson, Lyndon, 194
Kennedy, John F., 26
key jobs, shortage of people for, 156, 212
knowledge, power of, 37–38
Lane, Mills, Jr., 176
leadership, 21–22, 116, 197, 275–302
attitude for top, 91
“be-human” approach, 282–88
principles of, 275–302
taking time to think, 295–98
thinking big, 10–12, 14, 288–95
letters, to new friends, 199
listening, learning by asking and, 116–19, 125, 208
looking important, 127–32, 145
luck, setbacks blamed on, 45–48, 245–46
McKinsey Foundation for Management Research, 257–58
Mahoney, Dave, 252
management training programs, 21–24, 116–19, 297–98
marketing research, 230–31
mediocrity, causes of, 246, 262
meetings, speaking at, 71–72, 117
memory, 38
mismanaged, 56–57
store only positive thoughts, 56–62
mental stimulation, 119–24, 125
mind
creative thinking, 100–125
mental broadcasting station, 201–3
money, desire to make, 186–90, 191
Mulcahey, Alice, 58–59
Murrow, Edward R., 221–22
names, remembering, 180, 182, 194, 198–99
National Sales Executives, Inc., 119
negative thoughts, avoiding, 55, 56–62, 147–55, 199–203
news, broadcasting only good, 175–77
observation, importance of, 23–24
optimism, developing, 177
Penney, J. C., 67
people
acquiring balanced view of, 62–63
associating with stimulating, 119–24, 125, 157–61, 162
conquering fear of, 61–74
differences in, 199–201
influencing, 275–82
negative, 147–55
thinking right toward, 193
trading minds with, 275, 276–82
pep talks, daily, 139–44, 145
persistence, 237, 246–50, 251
personal efficiency, increasing, 112–17, 125, 132–37
Pi Sigma Epsilon, 264
Polk, Sol, 205
positive thinking, power of, 17–19, 56–58, 77–82
praise, desire for, 182–85, 285, 287–88
prestige, desire for, 177
problem solving, 38, 216–21, 248–50
professional organizations, membership in, 121–22
progressive outlook, developing, 105–9, 288–95
public speaking, 71–72, 91–92, 174
quality, instinct for, 164
quarrels, avoiding, 92–93, 96, 300, 301
questions, asking, 116–19
raises, obtaining, 188–89
rationalization, 149–50
real estate, selling, 82–84, 120–21
recognition, desire for, 177
Red Cross, 170
respect, winning, 126–32
responsibilities, taking on additional, 113–16
retirements, 263–64
Roosevelt, Franklin D., 26, 295
salesmanship, 95, 96, 176
Schell, Erwin H., 168
Schindler, John A., 28
secretaries, 135, 179–80, 190
security, desire for, 75
self-depreciation, 21, 22, 76–77, 259
self-improvement, plan for, 109–12, 125, 268–73
service, giving, 186–90, 191
Sevareid, Eric, 265–66
shyness, 55–74
smiles, big, 72–73, 174, 181
solitude, thinking in, 295–98
speaking in public, 71–72, 91–92, 174, 228–29
Stevens, Risë, 243–44
strangers, speaking to, 197–99
stuttering, 94–95
success
attitudes for, 9–24, 166–91
belief in, 9–24, 148–51
support and cooperation of others, 192–211, 275, 286–87
thinking big, 24–28, 77, 142–44
suicide, 58–59
talking, 173–77, 207–9
team efforts, 91
telephoning, 139–40, 199
Teller, Edward, 33
tensions, 49
thank yous, 174
thinking
adding values, 82–89
belief that a solution is possible, 101–3
big, 75–99
concentrating on one’s assets, 77
creative, 100–125
developing ability, 38, 297–98
effect of appearance on, 127–32
focus on big objectives, 91–98
like a leader, 275–82
negative, 36, 91–98, 201–2, 203
about one’s job, 89–91
power of positive, 17–19, 56–58, 77–82
progressive, 288–95
in solitude, 295–98
subconscious mind, 298
times for, 298
traditional, 105–9
upgrading, 144–45
vocabulary, 77–82
traditional thinking, 105–9
training programs
in self-development, 21–24
thinking in solitude, 297–98
Truman, Harry S, 26, 295
value, adding values to things, people, 82–89
vocabulary of big thinkers, 77–82
volunteers, 232–33
walking, fast, 70–71
Wall Street Journal, 272–73
Wanamaker, John, 212, 258
Williams, W. Colvin, 241–42
wives, 156–59, 184–86
work
increasing one’s capacity, 109–17, 125
thinking job is important, 132–37, 144–45
worry, overcoming, 31, 49
writers and writing, 246–47