The Duct Tape Foundation—
The Way to Sticky Marketing
(Help Them Know, Like, and Trust You More!)
In Part I we are going to focus our attention on all of things that you must do to get your marketing business off on the right track. Completing these foundational steps is much like laying the foundation of a building. The ability of the building to stand strong in good times and bad is dependant on the strength of the foundation. These steps involve the creation of the strategies and tools needed before you ever go out there and attempt to generate a lead or a customer.
These seven chapters cover everything from identifying your ideal client to getting your entire team involved in marketing. Each chapter will help you leverage your ability to help your customers know, like, and trust you more. When you get all seven of these foundational areas working in concert, you will have the absolutely necessary foundation in place for truly sticky marketing!