The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below
adaptation, in SCAMPER
Airbnb
airline problems, solving
Allen, Thomas J.
“Allen curve”
alternative uses
American Psychology Association
Anthony, Scott
Apple
as innovator
iteration by
Steve Job’s return to
launch of iPod
launch of Newton
marketing at
approval, seeking
autonomy, of employees
Barnes & Noble
Baylis, Trevor
BBDO
Berkun, Scott, on workspace design
Berra, Yogi, on observation
Bezos, Jeff
Bikoff, J. Darius
BlackBerry
Blackwell, Lisa
Blue Ocean Strategy
as brainstorming tool
defining
elements of
exercise with
importance of
Blue Ocean Strategy (Kim and Mauborgne)
“The Brain’s Default Network” (Buckner, et al.)
brainstorming
in CreativityWorks Framework
development of
and drawing
effectiveness of
myths about
problem identification for successful
structure in
in teams
techniques for
tools for
branches, in mind mapping
Branson, Richard, brainstorming views of
Brown, Sunni
Brown, Tim
Buckner, Randy L.
building great teams
Buzan, Tony
Cadillac
Camp, Garrett
careers, guided by creativity
Car2Go
Catmull, Ed
on creative teams
on employee interaction
Central Intelligence Agency (CIA)
Cerf, Vinton Gray “Vint”
challenges
reframing of
viewed by fixed vs. growth mindsets
Chesky, Brian
childhood, creativity in
Chipotle
CIA (Central Intelligence Agency)
Cirque du Soleil
Cohler, Matt, on Uber
Colzato, Lorenza
combination(s)
innovation driven by
in SCAMPER
commitment (leadership quality)
communication
fostered with drawing
as leadership quality
in mind mapping
in observation
and problem identification
company creation
of Airbnb
of Chipotle
difficulties in
of Dropbox
of Fitbit
of GoPro
importance of customers in
importance of teams in
of Nest
of Netflix
problem identification for
trend identification for
of Uber
of Vitaminwater
company culture
defined
as environment
in habitat
lack of dissent in
company hierarchy
in brainstorming
and innovation
competition, innovation vs.
computer market
confidence (leadership quality)
conformity
connectedness across value chain (team domain)
“Connecting Innovation to Profit” (Ernst & Young)
Creative Confidence (T. Kelly and D. Kelly)
creative dissent
creative network
creativity
careers guided by
and curiosity
driven by rewards
fueling, with growth mindset
as genetic vs. learned behavior
innovation vs.
as leadership quality
myths about
owning
and resource availability
techniques to improve
as universal
Creativity and Innovations course
exercises in
problem identification in
CreativityWorks Framework
brainstorming in
to counter myths
and customer truth
environment in
growth mindset in
habitat in
owning creativity in
problem identification in
Crest
critical success factors (CSFs)
criticism, in brainstorming
cruise control mission
curiosity
and creativity
and innovation
and iteration
customers
attracting new
importance of, in company creation
in innovation process
observation of
staying connected to
customer truth
D’Aloisio, Nick
delegation (leadership quality)
demand, creating new
details, in observation
disagreements, productive
Disney, Walt
diversity
hiring for
in teams
The Doodle Revolution (Sunni Brown)
doodling, see drawing
drawing
benefits of
in brainstorming
in SCAMPER
throughout the day
Drive (Daniel Pink)
Dropbox
Drucker, Peter, on leadership
Dweck, Carol
Eberle, Bob
Edsion, Thomas, on perseverance
education
creativity stifled in
importance of growth mindset in
Einstein, Albert on curiosity
on imagination
on perseverance
on problem identification
elimination, in SCAMPER
Eliot, T. S., on iteration
Ells, Steve
employees
gathering information from sales
prioritization of
responsibility and autonomy of
workspaces designed by
environment
company culture as
in CreativityWorks Framework
designing creative
growing leadership qualities for
and innovation
and “innovator’s dilemma”
Ernst & Young
ethnography, see also observation
evolutionary innovation
exercise(s)
with Blue Ocean Strategy
in Creativity and Innovations course
with IdeaGen mind mapping
with Phoenix List
with SCAMPER
with Tempero
Fadell, Tony
Fail Fast or Win Big (Bernhard Schroeder)
Ferdowsi, Arash
financial nerd (team member)
Fitbit
fixed mindset
flexibility, workplace
Ford
formula, for innovation
Freud, Sigmund
Friedman, Eric
friendships
future, vision of
Gazzaniga, Michael
Gebbia, Joe
genius (team member)
“get there now” mission
Gilligan, Vince
GoPro
GORE-TEX
Graham, Paul
Grove, Andy, on company survival
growth mindset
in CreativityWorks Framework
defining
fueling creativity with
hiring and retaining people with
science of
habitat
for brainstorming
in CreativityWorks Framework
designing creative
interactions in
key elements of
leadership and culture in
Harvard Business Review
Hastings, Reed
HonestTea
honesty (leadership quality)
Houston, Drew
human behavior, observing
humor (leadership quality)
idea development, with drawing
IdeaGen mind mapping
as brainstorming tool
branches in
development of
exercise with
problem identification with
imagination
imitation, innovation and
incentives, see also rewards
incremental innovation
industry expert (team member)
industry interactions
innovation
after problem identification
and company hierarchy
company responses to
competition vs.
and conformity
creativity vs.
driven by combinations
and environment
and imitation
and iteration
iteration as driver of
lack of formula for
in marketplaces
myths about
personal
research on history of
spectrums of
speed of, in current marketplaces
“Innovation and Iteration: Friends Not Foes” (Scott Anthony)
innovation experts
“innovator’s dilemma”
The Innovator’s Dilemma (Clayton M. Christensen)
insight, flashes of
inspiration
creating, as leadership quality
from drawing
in marketplace gaps
instinct (leadership quality)
interactions
encouraged, in creative habitats
in habitat
in problem identification
promoting, with workspace design
Isaacson, Walter, on workspaces at Pixar
iteration
in combination
as driver of innovation
as innovation
techniques for
Jobs, Steve
on creativity
on iteration
as leader
on physical space
return to Apple by
as team member
on workspaces at Pixar
journey mission
Kalanick, Travis
Kaufman Foundation
Kelly, David
Kelly, Tom
knowledge, acquiring, see also learning
Koum, Jan
Lasseter, John, on workspaces at Pixar
Lavin Entrepreneurship Center at San Diego State University
Lazaridis, Mike, on Apple products
leadership
defined
growing qualities of
in habitat
importance of
learned behavior, creativity as
learning
continuing
from criticism
from mistakes of others
trying different tactics for
left-brain
LegalZoom
magazines
Managing the Flow of Technology (Thomas J. Allen)
marketplaces
discovering new
gaps in
innovation in
inspiration in gaps in
speed of innovation in current
and Tempero
Markkula, Mike
Maslow, Abraham, on creativity
Mauborgne, Renee
maximization, in SCAMPER
McDonald’s
McKim, Bob
Microsoft
mind mapping, see also IdeaGen mind mapping
minimization, in SCAMPER
missions, of teams
mobile phones
models, in brainstorming
Moritz, Michael
Mullins, John
myths
about creativity
about innovation
CreativityWorks to counter
and problem identification
Nest
Netflix
company creation of
unlimited vacation days at
The New Business Road Test, 4th edition (John Mullins)
Newton, Isaac, on innovation
note-taking, in brainstorming
observation
of customers
importance of
of trends and marketplaces
observation lab
as brainstorming tool
guidelines for conducting
importance of observation
questions for
organization, and drawing
organizational walls, breaking
Osborn, Alex
overperformer (team member)
Park, James
PayPal
perseverance
personal innovation
Phoenix List
as brainstorming tool
designing effective questions with
exercise with
plan questions in
problem questions in
use of
physical movement
Pink, Daniel
company culture of
creative teams at
physical space of
workspaces at
plan questions (Phoenix List)
playfulness, in brainstorming
positive attitude (leadership quality)
problem identification
for company creation
in CreativityWorks Framework
with IdeaGen mind mapping
myths about
and myths about creativity and innovation
with Phoenix List
for successful brainstorming
problem questions (Phoenix List)
problem solving
bonding during
with mind mapping
with Phoenix List
in teams
Procter & Gamble (P&G)
productive disagreements
Proust, Marcel, on discovery
“put to other uses,” in SCAMPER
quantity vs. quality, in brainstorming
questions
designing effective, with Phoenix List
for observation lab
plan questions in Phoenix List
for problem identification
problem questions in Phoenix List
for trend identification
Randolph, Marc
rearrange, in SCAMPER
regional marketplaces
research
elimination of need for
on history of innovations
on marketplaces, to drive innovation
thinking essential in
responsibility
of employees
of team members
reverse, in SCAMPER
revolutionary innovation
rewards
for actions vs. traits
creativity driven by
for risk-taking
right-brain
risk-taking
getting over fear of
rewarding
Roam, Dan, on drawing
Rogers, Matt
sales beast (team member)
sales employees
San Diego State University (SDSU)
SCAMPER
as brainstorming tool
development of
drawing in
elements of
exercise with
Schroeder, Bernhard
Schultz, Howard
Sculley, John
Sinegal, Jim, on employee prioritization
Sperry, Roger
SpinBrush
“split brain” research
Starbucks
Evolution Fresh line of
iteration by
leadership at
structure, in brainstorming
substitution, in SCAMPER
success, reminders of
identification of
in innovative combinations
observation of
team leader (team member)
teams
benefits of
building great
changing, to increase creativity
companies built by
in company creation
creative, at Pixar
diversity in
domains of
missions of
as priority
understanding of problems by
Tempero
as brainstorming tool
exercise with
innovation driven by combinations
inspiration in marketplace gaps
and marketplaces
thirty circles test
Thoreau, Henry, on physical movement and creativity
three team domains framework
toys
trend identification
Uber
urgency, team performance and
vacation days, unlimited
value, adding
value chain, connectedness across
visual thinking
Vitaminwater
weaknesses, acknowledging
Woodman, Nick
workflow
Wozniak, Steve
Your Creative Power (Alex Osborn)
Zipcar