Q&A with JB: Clients

To support what you’re learning, I’ve compiled end-of-chapter Q&As that are full of real, thoughtful questions I’ve gotten over the years. In each one I share my unfiltered take on the challenges you’ll undoubtedly face as you grow your career.

You can check out all the Change Maker Q&As at www.changemakeracademy.com/questions.

This chapter’s questions include:

Q: The ideas in this chapter are mostly qualitative and I’m more of a quantitative person. Don’t you collect measurable data when planning your marketing, advertising, and products? (Answer: ~275 words)

Q: You mentioned a technique called “thinking aloud.” What’s that, and how does it work? (Answer: ~425 words)

Q: My business is relatively new, I don’t have many clients yet, and I only offer one service. I’d love to get deeper insights but don’t really feel like I have the time, am not sure I can afford to pay people for interviews, and wonder if what I learn will be useful. What should I do? (Answer: ~350 words)