CONTENTS

Acknowledgments

Preface

How to Benefit Most From This Book

Part I    THE CONTEXT

1   Why Get an MBA?

Some Common Reasons for Getting an MBA

What Does an MBA Program Do?

The Value of Going to a Top School

Financial Considerations

Who Hires MBAs?

Is an MBA Right for You?

2   Types of MBA Programs

The Traditional, Full-Time American MBA

The European MBA

North American One-Year programs

Part-Time MBAs

Executive MBAs

Online MBAs

Specialized MBAs

Alternatives to an MBA

Appendix I: What to Expect at Business School

3   How to Choose the Right School for You

Know Yourself—and What You Want from an MBA

Research the Schools

Determine How Many Schools to Apply To

Avoid the Likely Pitfalls in Choosing a School

Final Decision Criteria

Appendix II: Criteria for Assessing MBA Programs

Appendix III: Choosing a Part-Time or an Executive MBA Program

Appendix IV: Asian and Latin American Programs

Appendix V: Visiting Business Schools

4   How to Use the Rankings

Using the Rankings

The Rankings

The Top in Everything?

Limitations of the Rankings’ Methodologies

5   The Admissions Process

“Rolling” versus “Rounds” Admissions

The Standard (American) Model

The Student-Involvement Variation

The European Variation

6   Application Timetable

When Should You Apply—Early or Late in an Application Cycle?

How Long Will It Take to Do Your Applications?

The Application Timetable

Where Are Things Most Likely to Go Astray?

Part II    MARKETING YOURSELF SUCCESSFULLY

7   Making the Most of Your Credentials

Qualities Schools Look For

The Evidence Schools Examine

Undergraduate Record

The GMAT

Work Experience: Regular Applicants

Work Experience: Younger and Older Applicants

Extracurricular Activities During College

Community and Other Activities

Your Presentation

Making the Ultimate Decisions

For International Applicants

8   Marketing Yourself: General Principles

Determining the Substance of Your Message

Capitalizing on Your Strengths, Minimizing Your Weaknesses

Fit In–Stand Out

Fashioning Your Message: Positioning

General Positioning Versus Specific Positioning

The Mechanics of Positioning: Using Themes

A Simple Positioning Effort

The Marketing Vehicles

Conclusion

Appendix VI: Personal Organizer

9   Understanding the Key Essay Topics

Taking Full Advantage of the Essays

MBA Program Topics

Business and Career Topics

Mixed Business and Personal Topics

Personal Topics

Other Topics

Team Essays

Brief Notes on Additional Essays

General Rules for Approaching Any Essay Question

10   How to Write Persuasive Essays

The Writing Process: Getting Started

Planning

Writing

Tips for Good Writing

Reusing Your Essays

11   Recommendations

Why Are Recommendations Required?

What Do Admissions Committees Learn from Your Recommendations?

Who Should Write Your Recommendations?

How Many Recommenders?

Approaching a Potential Recommender

What Do You Want Said About You? And How Can You Increase Its Value?

The Follow-Up

Recommendation Example

Appendix VII: Recommendation Briefing Outline

12   Interviews

Interviewing Policies

Before the Interview

Practice

Physical Preparations

During the Interview

General Rules for Interviews

Special Types of Interviews

How to Deal with the Incompetent Interviewer

After the Interview

Special Concerns for International Applicants

Appendix VIII: Interview Questions

Appendix IX: Résumés

Part III    ON THE ROAD TO BUSINESS SCHOOL

13   Responding to Wait-Listing, Rejections, and Other Disappointments

Responding to Administrative Holds

Responding to Wait-Listing

Responding to Rejection

Should You Ever Appeal a Rejection?

Should You Reapply in the Future or Settle for a Lesser School?

Other Options

14   What to Do Once You Are Accepted

Accepting Your Offer

Leaving Your Job

Preparing for Business School

Preparing for a New Career

15   How to Get the Most Out of Business School

Hit the Ground Running

Time Management Matters

Choose Your Study Group Wisely

Cut to the Chase

Develop Skills and Knowledge That Are Vital to Your Career (and Difficult to Develop Outside of Business School)

Think About Your Career Development

Keep Stress Under Control

Don’t Forget the Social Experience

16   Financing Your MBA

Calculating the Cost of Business School

Financing Sources

Evaluating Financial Packages—and Trying for More

Strategies for Financing Your Business School Education

Summary: The Basic Strategies

Additional Information Sources

Part IV    APPLICATION ESSAY EXAMPLES

Essays

Overview of the Applicants and Their Essays

67 Essays Written for Top Schools on 31 Different Topics

Index