“If you like hockey, and you like laughing, and you don't like the writing of Sean McIndoe—or Down Goes Brown, as he refers to himself in the third person in airports and at weddings, for whatever reason—then I'm afraid you're really doing the math all wrong.”
—Bruce Arthur, National Post
“DGB is the funniest hockey writer going—except for those times he makes fun of my brother. Then it's not funny. Okay, it's still funny.”
—Sean Pronger, former NHL player, www.jrnymnwear.com
“There are a million guys trying to be funny, there are a million websites talking hockey, but Down Goes Brown does both without insulting the intelligence of the fan. That sounds easy enough; it's not. If it was, you'd have two million places to get it. Down Goes Brown is one of a select few who have been able to pull it off with both style and substance.”
—Tim Micallef, Sportsnet
“The NHL isn't always known for its wonderful sense of humour. Hockey at the highest level is very serious business, and the quest for the Stanley Cup is no time for fun and games. That's where Sean McIndoe comes in. He always makes sure we don't take the National Hockey League, and ourselves for that matter, too seriously.”
—Jim Lang, The Fan 590
“Down Goes Brown has a deft way of making fun of everyone in hockey, without actually offending anyone (most of the time). Whenever I am on the warpath about something, ready to blow, I read DGB, laugh, and calm right down. In the hockey world, he's one of a kind.”
—Allan Walsh, Player Agent, Octagon Hockey
“In my opinion you would have to be sick in the head to be a Leafs fan—or at least have a sick sense of humour. I don't know about the former when it comes to Sean McIndoe, but he certainly has the latter part down pat. Down Goes Brown is one of the best hockey blogs out there when it comes to being what a blog should be—funny, irreverent, sometimes factual, and always a blast to read.”
—Dan Murphy, Sportsnet
“Down Goes Brown is the best hockey humour writer in North America—and it's not even close. His jokes are guaranteed to make you laugh—even if your team happens to be the punch line.”
—Ian Mendes, Sportsnet