Conclusion

Writing thought leadership material is a subtle but powerful way to promote your products or services, and an excellent way to refine and extend your thinking. Thought leadership marketing is gaining increasing recognition because it works. By providing customers and prospects with new information and insights about the future, you can help them to solve problems and realise opportunities. In turn, compelling thought leadership material is an asset that allows you to demonstrate expertise, open doors, establish credibility, build trust, enjoy lifestyle gains and ultimately win more business.

Thought leaders are smart, original, passionate, courageous, outspoken and constructive. Your thought leadership will be most successful when it is offered as a genuine gift to your audience. There should be no strings attached, but you should have strategies for converting interest in your ideas into revenue. This might be achieved directly by selling your thought leadership in the form of books and speaking engagements, or indirectly by using thought leadership as a tool to grow related areas of business.

Finally, what do I want you to do after reading this book? What is my call to action? Explore your expertise and identify the areas in which you can be a true leader. Find your shtick. Master the art of compiling arguments that capture, convince and close, and deliver them with writing that unleashes your thinking in succinct and powerful ways. Most importantly, find the space and research resources to come up with genuinely new and exciting thought leadership material that will inspire others. Human progress is driven by great ideas. Bring us yours.