NOTES
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2 Fiorina, Carly, Tough Choices, Nicholas Brealey Publishing, 2006, p.144.
3 Phillips, Jan, The Art of Original Thinking — The Making of a Thought Leader, 9th Element Press, 2006, p.10.
4 Farndon, John, The World’s Greatest Idea: The Fifty Greatest Ideas That Have Changed Humanity, Icon Books, 2010.
5 Monash University, Graduate School of Business website marketing copy:
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6 As quoted by Geoffrey Colvin in Fortune, 28 November 2005.
7 Van Yoder, Steven, Get Slightly Famous, 2nd edn, Bay Tree Publishing, 2007.
8 ‘White Space 2007’ study by Arkimedia, cited by Fiona Czerniawska in ‘Thought
Leadership: Are You Making It or Faking It?’ Management Consulting News, www.managementconsultingnews.com, accessed 5 March 2010.
9 Rasiel, Ethan M. and Friga, Paul N., The McKinsey Mind, McGraw-Hill, 2002.
10 IDC, An Inconvenient Truth: The Role and Value of Information in the IT Buying Process, IDC Special Report, January 2008.
11 IDC, ibid.
12 ‘What is thought leadership’, Leaders Direct, www.leadersdirect.com, accessed 21
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13 Keating, Paul, letter in The Australian Financial Review, 31 January 2008.
14 Quoted in Elliott, Tim, ‘Take a left from the library of a blowhard’, The Sydney Morning Herald, 14-15 November 2009.
15 Interview with the author, 1 June 2010. All subsequent quotes are from the same interview unless otherwise noted.
16 Levitt, Steven and Dubner, Stephen, Freakonomics, Harper Perennial 2005.
17 Interview with the author (Grant Butler), 9 February 2011. All subsequent quotes are from the same interview unless otherwise noted.
18 Interview with the author (Grant Butler), 7 February 2011. All subsequent quotes are from the same interview unless otherwise noted.
19 Interview with the author (Grant Butler), 3 January 2010. All subsequent quotes are from the same interview unless otherwise noted.
20 Kurtz, Howard, ‘Paul Krugman, incensed and insistent about our economic ills’,
The Washington Post, 27 September 2010.
21 Kurtz, ibid.
22 Robbins, Tony, cited on BrainyQuote.com, www.brainyquote.com/quotes/quotes/t/tonyrobbin165101.html, accessed 1 June 2011.
23 Schultz, Mike, et al, ‘How to Become a Thought Leader’, RainToday.com Research Report, 2006.
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27 Kotlikoff, Laurence, ‘The fiscal gap that will sink the US’, Bloomberg, published in The Sydney Morning Herald, 12 August 2010.
28 Interview with the author (Grant Butler), 30 December 2009. All subsequent quotes are from the same interview unless otherwise noted.
29 Orwell, George, Why I Write, Penguin Books, 2004 (first published 1946).
30 The Lancet, www.thelancet.com/lancet-information-for-authors, accessed 4 June 2011.
31 Published in The Financial Times, 18 February 2010.
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33 Wortham, Jenna, ‘After 10 Years of Blogs, the Future’s Brighter than Ever’, Wired,
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37 Safire, William, Lend Me Your Ears: Great Speeches in History, W.W. Norton & Company, New York, 2004.
38 Czerniawska, Fiona, ‘Thought Leadership: Are You Making It or Faking It?’ Management Consulting News, www.managementconsultingnews.com, accessed 5 March 2010.
39 MYOB Business Monitor: The Voice of Australian Business Owners, April 2011.
40 Stelzner, Michael, Writing White Papers, WhitePaperSource Publishing, 2007.
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44 Collins, James C. and Jerry I. Porras, Built to Last: Successful Habits of Visionary Companies, HarperBusiness, paperback edition, 1997.
45 Collins and Porras, Ibid, p.12.
46 Duarte, Nancy, Slide:ology: The Art and Science of Creating Great Presentations, O’Reilly, 2008.
47 Anderson, Jon Lee, ‘The Power of Gabriel García Márquez’, The New Yorker, 27 September 1999.
48 Denning, Stephen, The Leader’s Guide to Storytelling, Jossey-Bass (a Wiley Imprint), 2005.
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61 Licinio, Julio, ‘Why the fight to prevent NHMRC cuts is so important — and personal’, open letter published in The Australian, 12 April 2011. Photo and text reproduced with permission.
62 Eterovic, David, ‘Squeezed by the auditors, ASIC and the banks,’ The Australian Financial Review, 7 July 2010.
63 Interview with the author (Grant Butler), 27 November 2009.
64 Lumsden, Andrew, ‘Son of Wallis – disclosure for the 21st century’, The Australian Financial Review, 30 October 2009.
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70 Barack Obama, presidential acceptance speech, Chicago, 4 November 2008.
71 Ergas, Henry, ‘As Karl Marx Rightly Said’, The Weekend Australian, 14–15 November 2009.
72 Murdoch, Rupert, ‘The 21st century: comforting the afflicted. And afflicting the comfortable’. Full text available at www.abc.net.au/rn/boyerlectures/stories/2008/2397951.htm.
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74 Winkler, Matthew and Wilson, David, The Bloomberg Way, 10th edn, Bloomberg News, 1998.
75 Quoted on the website of The Plain Language Action and Information Network, www.plainlanguage.gov, accessed 25 May 2011.
76 Evans, Harold, Essential English for Journalists, Editors and Writers, Pimlico, 2000 (first published 1972).
77 Zinsser, William, On Writing Well, 30th anniversary edition, HarperCollins, 2006.
78 This quote is widely attributed to Mark Twain. Offering greater depth is Yagoda, Ben, ‘If you catch an adjective, kill it’, The New York Times, 11 March 2007.
79 Johnson, Boris, ‘Modern heroes let their children ride to school’, The Telegraph, London, reprinted in The Sydney Morning Herald, 7 July 2010.
80 AAP, ‘Costello ‘all tip, no iceberg’’, The Age, 6 March 2007.
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84 Quotations Page, www.quotationspage.com/quote/38230.html, accessed 27 October 2010.
85 Sutherland, Rory, ‘How do you define communists and capitalists?’, The Spectator,
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86 Smith, Rick and Lourie, Bruce, Slow Death by Rubber Duck, Counterpoint, 2010.
87 McDougall, Christopher, Born to Run, Profile Books, 2009.
88 Krugman, Paul, ‘Rare and Foolish’, The New York Times, 17 October 2010.
89 Asprey, Michèle, Plain Language for Lawyers, 3rd edn, Federation Press, 2003.
90 Schoenfeld, Robert, The Chemist’s English, 3rd edn, Wiley-VCH, 1989.
91 Hsu, Dan, Foreword to The Videogame Style Guide and Reference Manual, Power Play, 2007.
92 Roubini, Nouriel, ‘Another BRIC in the Wall?’ Project Syndicate, 15 October 2009 .
93 Wald, George, BrainyQuote.com, www.brainyquote.com/quotes/quotes/g/georgewald394433.html, accessed 1 June 2011.
94 Lizotte, Ken, The Expert’s Edge: Become the Go-To Authority People Turn to Every Time, McGraw Hill, 2008.
95 Schneier, Bruce, ‘A Waste of Money and Time’, New York Times Room for Debate Blog, 23 November 2010.
96 Sourced from www.schneier.com and confirmed by Bruce Schneier on 7 June 2011.
97 Schneier, Bruce, comment posted 25 October 2006 under the blog post ‘BT Acquires Counterpane’.
98 Source: The Australian Concise Oxford Dictionary, Oxford University Press, 2nd edn, 1992.
99 Economist Intelligence Unit, 10 Megatrends in B2B Marketing 2008, based on B2B marketing survey, August 2007.
100 Dyer, Glenn, ‘Plenty of money, but not much disclosure’, Crikey.com, 3 October 2006.
101 Whitell, Giles, ‘Barack Obama boosts presidential salary with $5 million in book sales’, The Times, 16 April 2010.
102 Marshall Goldsmith, ‘Be The Thought Leader’, chapter in Levy, Mitchell, 42 Rules for Driving Success with Books, Superstar Press, 2008.
103 ‘Thought leaders lead the market’, blog post, Keystone Communications,
www.keystonecomms.com, accessed 26 May 2011.
104 Maister, David, Managing the Professional Service Firm, Simon & Schuster 1993.
105 Thought Leadership Selling, Profitable Channels, 2010.
106 Candyce Edelen, CEO of PropelGrowth, 13 September 2010, commenting on ‘Using thought leadership content to support the sales cycle’ blog post at
www.thoughtleadershipselling.com.
107 See http://whitepapers.zdnet.com.
108 See www.project-syndicate.org.