Doug Evans is a pioneer in the natural food industry. In 2002 he cofounded Organic Avenue, one of the first exclusively plant-based retail chains in the country. He then created and founded Juicero, the farm-to-glass automatic cold-press juicer, with the mission of bringing fresh-processed foods to the home. Doug lives in the Mojave Desert on a permaculture hot springs oasis. You can sign up for email updates here.