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Portions of this book first appeared in The Atlantic under the following titles: “The Global Dominance of ESPN,” “Turning Customers Into Cultists,” “The Shazam Effect,” “Why Experts Reject Creativity,” “Presidential Speeches Were Once College-Level Rhetoric—Now They’re for Sixth-Graders,” “Hollywood Has a Huge Millennial Problem,” and “Facebook and Fear.” Copyright © 2013, 2014, 2016 by Derek Thompson (as first published in The Atlantic).

Credits for graphs

Here: Courtesy of Barak Orbach; here: Courtesy of Matthew Ball; here: Karim R. Lakhani; here (also here): Courtesy of Diana Deutsch; here: Courtesy of McKinsey

ISBN 9781101980323 (hardcover)

ISBN 9781101980347 (eBook)