Index

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Abdul Hamid II, sultan of Turkey, 61, 68

“aboveground mines,” 306, 309–11

Academy Awards (Oscars), 138, 139, 169–70, 293, 297–99

Adventure in Diamonds (formerly Diamonds are Dangerous), 139–40

advertising:

    in award shows, 138, 139, 168, 169–71, 293–99

    design in, 102–4, 113, 115, 239–40

    failures, 231–32

    four objectives in, 103

    free, 257, 260

    innovations in, 100–115, 153–54, 169–70, 299–306

    loaned diamonds in, 131, 150–51, 169–70

affaire des diamants, l’ (the affair of the diamonds), 196

Affleck, Ben, 243

African Americans, 247–65, 278–80

Agra Diamond, 241–42

AIDS research, 210

AK1 pipe, 234, 243, 247

Alexandra, queen of England, 63

Alfred H. Smith and Co., 85

Alrosa, 281

American dream, xi-xiii

American Museum of Natural History, 89, 93, 146

Ames, Harriet Annenberg, 175, 178, 179

Amnesty International, 274

amputees, 272–74, 277, 280, 310

Amsterdam, 53, 59

    as diamond-cutting center, 41, 83, 183

Anglo American Corporation, 282, 284

Angola, 276

    diamond mining in, 268

    human rights violations in, 265, 267, 275, 279, 282, 291

    violent rebel campaign in, 267–71

Annenberg, Moses “Moe,” 175

Annenberg, Walter, 175

anniversaries, 141, 187, 220, 223

Antwerp, Belgium:

    as diamond-cutting center, 41, 49, 83, 147, 183

    as diamond-trading capital, 237–38, 270, 274, 308

apartheid, 39, 180–81, 235, 281

aquamarine, 96, 119, 125

Arabo, Jacob “the Jeweler” (Yakov Arabov), xvi, 247–50, 255–57, 260–61, 263, 264, 278

Argyle mine, 235–45, 281

Arpels, Claude, 171, 172

Arpels, Louis and Julien, 86, 96

Ashton Joint Venture, 234–44

Asscher, Joseph, 88

Astor, John Jacob, 15

Astor, Mrs., 15, 17

Astor family, 3, 62, 163

Atherstone, W. Guybon, 23

Atlanta Constitution, 108

Atlantic, The, 219

auctions, 10–13, 15, 84, 130, 171, 174, 176–79, 241–42

Australia, 24, 276

    de Beers and, 234–40, 242–43, 245, 270, 281

    diamond industry in, 234–45, 316

baby boomers, 149, 153–54

BAFTA Awards, 168

baguettes, 141, 142, 171

Bain & Company, 314–15

Bakhmeteff, George, 75

Balanchine, George, 172

Balfour, Ian, 74

Baller, Ben (Ben Yang), 255, 261–64

Baltimore Sun, 201, 215

Bapst, Germain, 10–12, 314

Barnato, Barney (Barnett Isaacs), 34–38, 194

Barry, Stephen, 222

Bassey, Shirley, 278

Beau Sancy diamond, 49

“Been There, Done That,” 258

Belgium:

    diamond cutting in, 41, 48–49, 90, 243

    diamond trade in, 268, 270, 273, 288

Bergman, Ingrid, 138

Berquem, Louis de (Lodewyk van Berken), 48–50

Bessie (Wallis Simpson’s aunt), 118–20, 126

Best Practice Principles, 285, 287

betrothal rings, 50–51

Beverly Hills Hotel, 170

Beyoncé, 301–2

bezel settings, 45, 257, 261

B.G. (Baby Gangsta), 258–59, 267

Bieber, Justin, 263

big-box stores, 244

Billionaire watch, xv-xvi

birthstones, tradition of, 42–43

Bissell, Lisa, 307–10, 312–13, 315–16

Biz Markie, 253, 255–56

Black, Starr, Frost & Gorham, 94, 137

Black Economic Empowerment, 281

Black Mafia Family, 261

Blay, Zandile, 279–80, 302

bling, use of term, 252, 259–60, 279

“Bling: Consequences and Repercussions,” 279

“Bling Bling,” 267

Bling’d: Blood, Diamonds, and Hip Hop, 279

Blink-182, 263

Blood and Sand, 138

Blood Diamond (film), xvi, 277–78, 281, 288

blood diamonds, use of term, 277–78, 311, 317

Blood Diamonds (Campbell), 277–78

Blue Book, 8, 16, 42, 52, 151

Blue Diamond of the Crown (French Blue), 73–74

blue diamonds, 67, 73, 103, 241

most famous, see Hope Diamond

Blue Nile, 303

Boers, 21, 23, 24, 27–28, 39

Bohlen und Halbach, Vera Krupp von, 173

Borazon, 202

bort, 109–10, 203

Boston Globe, 171

Boston Saturday Evening Gazette, 43

Botswana, 276, 282, 284–86

    mining in, 181, 281, 316

Boucheron, 5, 164

Boucheron, Gérard, 10–11

Bradley-Martin, Cornelia, 2–3, 5, 6, 13–16

Bradley-Martin ball, 1–6, 13–17, 41

Brady, James Buchanan “Diamond Jim,” 229–31, 353

Brazil, as traditional source of diamonds, 4, 23, 26, 241

Breakfast at Tiffany’s, 149–51

Briatore, Flavio, xvi

Bridgman, Percy, 199

brilliance, 49, 208

brilliants, 49–50, 61, 64, 69, 73, 74, 104, 122, 124, 167, 170–71, 174

Bristol Hotel, 66–69

Britain, British, 7, 10, 19–20, 47, 88, 141, 154, 157–58, 175, 197–98, 284

    aristocracy of, 5, 117–34, 221–23

    engagement ring marketing in, 189

    filming in, 161–62

    imperialism of, 32–34, 37, 38–39, 272

    Rhodes in, 19–20, 31–32

    South Africa under, 21, 24, 27, 82, 121, 180, 234

Brooklyn Eagle, 146

brown diamonds, 231–33, 237–40, 241, 244

    see also champagne diamonds

Buccellati, Andrea, 304–5

Bulgari, 155, 162–68, 169–71, 296, 304

Bulgari, Constantino, 163–64

Bulgari, Giorgio, 163–64

Bulgari, Giovanni, 164–67, 171–72

Bulgari, Nicola, 164

Bulgari, Paolo, 164

Bulgari, Sotirio (Sotirios Voulgaris), 163–64

Buona Sera, Mrs. Campbell, 171

Burgundy, Charles the Bold, Duke of, 49, 50

Burke, Kareem “Biggs,” 254

Burton, Richard, 162, 165–68, 172, 173–80

cabochon, defined, 130, 166–67

Calderón, Tego, 279

Cameroon, 290

Campbell, Greg, 277

Canada, 276, 281, 304, 315

canary diamonds, 10, 308

Cape Diamond (Eureka Diamond), 22–23

Cape Town, 20–21, 23–24, 122

Capote, Truman, 149

Cartier, 5, 59–62, 76, 85, 125, 131, 137, 142–43, 154, 160, 164, 166, 176–177–178, 209, 232, 264, 296, 304

    challenges for, 94, 129

    international expansion of, 62–64

    in lawsuit against McLeans, 70–71, 75

    whimsical animal designs of, 129–31

Cartier, Alfred, 59–60, 62, 63

Cartier, Elma Rumsey, 63–64

Cartier, Jacques, 60, 62, 63, 129

Cartier, Louis, 60, 62, 63, 64, 129

Cartier, Pierre, 60–75, 94, 95, 129, 132

Cartier Diamond, see Taylor-Burton Diamond

Cash Money Records, 254, 258

Cecil, George, 114

Central African Republic, 290

Central Kalahari Game Reserve, 286

Central Selling Organization (CSO), 121, 182–85, 242, 284

    see also Diamond Trading Company (DTC)

Ceres Corporation, 227

chains, hip hop, 254–55, 257–58, 262, 264, 280

Champagne Diamond Registry, 239

champagne diamonds, marketing of, 238–40, 243–44, 308, 316

Channing, Carol, 135–36

Charisse, Cyd, 140

Charles, Ernest “Monty,” 184–85, 285

Charles, prince of Wales, 221, 225

Charles VII, king of France, 47–49

Chatelain, Liz, 238–39, 316

Chicago Tribune, 45, 123, 128, 177, 207

children:

    exploited in rebel armies, 272, 277–79

    indulged and pampered, 58–59, 61, 66

China, 20, 268, 313, 315

Christie’s auction (London), 241–42

Christmas:

    commercial promotions for, 42–43, 105, 147, 187

    overstock merchandise after, 209

Chuck D, 279

Churchill, Randolph, 46

Churchill, Winston, 46, 100

Civil War, U.S., 9

claimholder system, 34

Clarke, Carter, 307–9

Cleopatra, 161–62, 165, 167–68

Clipse, 263

Coeur, Jacques, 48–50

Coiner, Charles T., 103, 115

Colbert, Claudette, 139

Cold War, 182, 216

Colesburg Kopje, 27

Colon, Pastor, Jr., 174–75

conflict diamonds, xvi, 267–92, 299–300, 302, 310–11, 317

    as alleged hoax, 288–91

    De Beers response to, 281–91

    use of term, 275, 277

Congress, U.S., 289

conical pavilion, 50

Connaissance des Pierres Précieuses (CPP), 189

consumerism:

    as economic stimulus, 3, 17

    elite shopping experience in, 5–6, 59–61

    new markets for, 313–15

    social rebellion against, 178–80, 188

“Controversy over Diamonds Made into Virtue by De Beers,” 288

Conzinc Riotinto of Australia (CRA), 234–35

counterfeit diamonds, use of term, 308

Court of Jewels travelling showcase, 132–34

Craig, William, 230–31

Crawford, Joan, 144

Crenshaw, Ben, 233

Cribs, 265

Crystaline diamonds, 208

C. Tiffany and Son, 7

cubic zirconias (CZ), 226–28, 306, 309, 311, 312

Cukor, George, 137

Cullinan diamond, 86–89, 92

cushion cut, 64, 96, 150, 241

customs regulations, diamonds in, 6, 61, 89, 237–38, 270–71, 273–76, 290

Daily Boston Globe, 128

Dale, Dana, 139

Dalí, Salvador, 115

Danes, Claire, 298

Dapper Dan, 253

Darrow, Paul, 102–3

Darya-i Nur (Sea of Light) diamond, 241

Dash, Damon, 254

David di Donatello Awards, 171

Davis, Sammy, Jr., 168, 251

DEAREST rings, 43–44, 51

Death Row Records, 254

De Beer, Johannes Nicolaas, 27, 28

De Beers Consolidated Mines Ltd., 37–40, 87, 201

De Beers diamond syndicate, 82, 87–88, 110, 174

    Australia as threat to, 234–40, 242–43, 245, 270, 281

    branding and retailing by, 282–83, 285–88, 299

    in conflict diamond issue, 274, 281–82, 288–89

    current active prospecting by, 316

    diamond acquisitions by, 269–70

    diamond hegemony of, 38, 40, 84, 109–10, 179, 180–91, 193, 203, 217, 245, 269, 274, 281–82, 290, 308, 315

    exposé of, 216–21, 235

    geographic expansion of, 181–84, 217

    leadership changes at, 99, 282–84

    marketing and promotion strategies of, 89, 97, 99–109, 121–22, 131, 138–39, 144–45, 178, 180, 183, 187–91, 217–19, 222–25, 227, 229, 231–33, 235, 240, 260, 280, 282–88, 298–300, 309, 314, 317, 318

    monopoly of, 40, 110, 180–82, 200, 207, 218–19, 282, 283, 288

    new international markets for, 188–91

    privatization of, 282

    protesters against, 286

    retooled in response to social change, 280–91

    skepticism about motives of, 288–91

    social change as challenge to, 180–91, 193

    as sponsor at N.Y. World’s Fair, 94–95

    synthetic diamond made by, 203

    synthetic diamonds as threat to, 193–211, 213–15, 228, 312

    in today’s world, 283–88

De Beers Jewellery, 286–87

De Beers mine, 31–40

De Beers Rush (New Rush), 27–29

“Declaration of Faith, A” (C. Rhodes), 32

Democratic Republic of the Congo, 275

department stores, 54–55

Derain, André, 115

Diamant (racehorse), 197

Diamants de la Couronne de France, Les (The Diamonds of the French Crown), 10–13

diamond blue color, of N. W. Ayer & Sons, 103

“Diamond Boom, The,” 216

Diamond Corporation, 88

diamond cutting, cutters, xiv, 24, 73, 88, 145, 174–75

    challenges of, 91, 109

    cut-grading system in, 305

    cut styles in, xv-xvi, 84, 305–6

    demonstration, 133

    expansion into America of, 41–42

    homogeneity in, 305

    innovation in, 48–50, 183–84, 243–44, 305

    of Jonker diamond, 90–93

    of melee, 83, 183–84

    modern vs. antique, 305–6

    weight vs. beauty in, 73

    see also specific cuts

Diamond Dealers Club, 147, 225

Diamond Development Initiative, 291

“diamond dream,” 314

diamond dust, 48

diamond fashioning, 48–49, 69–70, 79, 83, 88, 89, 95, 237, 243

    see also diamond cutting, cutters

Diamond Field, 26

“diamond horseshoe,” 62, 84, 207

diamond industry:

    as benefit to indigenous people, 281

    buying and selling in, see diamond trade

    changing social values as challenge to, 173–91

    distribution in, xvi, 87, 184–85, 242–43, 284–85

    downward trends in, 79–97, 101–2

    effect of synthetics on, 306–13

    and fashion industry, 294–99

    future projections for, 314–16

    new international markets for, 188–91, 313–15

    output and availability control in, 35–40, 181, 236

    price control in, 35–40, 100, 179, 181, 207, 219, 274, 283

    reform in, 285–86, 291–92

    in violent conflicts, see conflict diamonds

Diamond Information Center, 106

“diamond invention,” 217–18

“Diamond Is Forever, A” (short film), 145

“Diamond Is Forever, A” (tagline), 114–15, 136, 187, 223, 317

“Diamond Is For Now, A,” 187–88

Diamond Mines of South Africa, The (Williams), 25

diamond mining:

    under Atlantic Ocean, 181

    in Australia, 234–40

    benefits to indigenous people from, 281, 287, 291

    exposé of, 216–21

    hardships of, xiii, 30, 87, 145, 217

    indigenous populations exploited by, 21, 25, 30, 38–39, 100, 235, 286, 289–90, 310, 313

    projected depletion in, 315–16

    thrill of, 29

    World War I closing of, 82–83

    see also specific mining regions

Diamond News, 26

Diamond Promotion Service, 106, 224

diamond rush, in South Africa, 24–28

diamonds:

    affordable, 244, 310–11, 316

    changing cultural attitudes toward, 84–85, 178–80, 188, 225, 260

    collections of, 110–11, 132, 154, 160–61, 164–67, 230

    colored, 64, 69, 74, 133, 231–233, 239–240, 241, 308; see also specific colors

    democratization of, 53–55, 145–46, 244–45

    in engagements, see engagement rings

    flawed, 312

    hardness of, xv, 22, 202, 204, 208, 226, 318

    highest auction price for, 176

    increasing supply and availability of, 229–45

    as investment, see investment diamonds

    less expensive alternatives to, 203–10, 226, 227, 309

    man-made, 312; see also lab-grown diamonds; synthetic diamonds

    negative associations of, xiii-xiv, xvi, 65–66, 178–80, 274–75, 277–78, 281–82, 299, 317

    nicknames for, 259–60

    paradoxical symbolism of, xiii-xiv, xvi, 299–300, 317–18

    as preeminent gem, 44

    rarity of, 40, 83, 315–16

    scientific composition of, xiv, xv, 193–94

    significant, 10–13, 49, 71, 85, 86–87, 132, 147

    size factor in, 223–25

    small, see melee

    symbolic appeal of, xvi-xvii, 58, 69, 78, 220, 292, 300, 314, 317–18

    uncut, see rough diamonds

    vocabulary of, see 4Cs

    see also specifically named gems

Diamonds: A Century of Spectacular Jewels (Proddow and Fasel), 125

“Diamonds and the Draft,” 108

“Diamonds Are a Girl’s Best Friend,” 136, 302

“Diamonds Are Forever,” 278

“Diamonds from Sierra Leone,” 278–79

diamond trade, xiii, 4

    auctions and estate sales in, 84, 86, 130, 171, 174, 176–79, 241–42

    conflict diamonds in, 267–92

    dealers in, 88, 93

    illicit practices in, 12, 35, 38, 110, 178–79, 270, 274, 290, 312–13

    regulation changes in, 269–71, 273–77, 302

    sales scams in, 220

    shopper’s responsibility in, 292

    tenders in, 242–43

    see also sightholder system

Diamond Trading Company (DTC), 284

Diana, princess of Wales, engagement ring of, 221–22, 225

DiCaprio, Leonardo, 277–78

Dignam, Dorothy “Miss Dig,” 105–7, 136, 140–41, 189

DiMaggio, Joe, 141

divorce, 117–18, 126, 128, 160

Dolce Vita, La, 162

Dominion Diamond Corporation, 304

Donner, Vyvyan, 108

double-ring ceremony, 51

Doutrelon, Alfred, 12

Doyle, Elizabeth, 303, 305

Doyle & Doyle, 303

Dr. Dre, 253, 258

drug dealers, 252–53, 255, 261, 278

dry sites, dry digging, 26–28

Dudley, Earl of, 24, 28

Dutch, 68, 87

    in South Africa, see Boers

Dutch East India Company, 20–21

Dyer, Elisha, Jr., 15

economic inequality, xvi, 2–4, 75, 83, 97, 178–79, 222, 252–53, 258, 262, 264, 316

economy:

    in challenges for diamond industry, 79–97, 213–14, 235–36

    downturns in, 2–4, 41, 107, 118, 174, 178–79, 188, 213–14, 235–36

    emerging markets in, 313–14

    rebounding of, 41, 53, 225–26, 229, 236

Edinburgh, Philip Mountbatten, Duke of, 124

Edward VII, king of England, 60, 63, 92

Edward VIII, king of England, 126–27

    abdication of, 127–28

    as duke of Windsor, 127–31

    as prince of Wales, 119–21

Egypt, ancient, 51, 252, 262

Elizabeth, queen-mother of England, 121–22

Elizabeth II, queen of England, 207

    coronation of, 141

    marriage of, 124–25

    as princess, 121–25

Ellis, Jabez Lewis, 7–8

Ellison, Robyn, 237, 240, 242

emerald cut, xv, 92, 142, 154, 160

emeralds, 42, 61, 70, 81, 85, 96, 112, 141, 164, 166–68, 179

emerging markets, 313–15

engagement rings, xvi, 43–46, 50, 58, 153, 179, 185, 219, 228, 244, 255

    of celebrities, 139–44, 160, 166, 167, 221–22, 243

    cost of, 52

    couples shopping for, 300, 302–3

    drop in sales of, 188

    expanding international market for, 188–91

    future projections for, 315

    history of, 50–52

    marketing promotions for, 102–12, 145–49, 186–87, 223–25, 231

    for men, 229

    present-day trends in, 300–301, 310–11

    third-finger placement for, 51, 111, 148

    “two months” salary guideline for, 224–25, 236, 304

    uniqueness in, 303

environment, effect of mining on, xiii, 235, 287, 291, 310, 313

Epstein, Edward Jay, 177, 216–21, 235

Essence, 280

“Eternal Gem, The,” 144

eternity rings (diamond anniversary rings), 141, 187, 223

ethnocentrism, 33, 38

Ettinger, Margaret “Maggie,” 138–40, 144

Eugénie, empress of France, 10, 13, 15–16, 63

Eureka Diamond (Cape Diamond), 22–23

Europe:

    American elite in, 13, 59–61, 64, 66, 132, 160, 206

    as center of diamond culture, 5, 9, 82, 313–14

    engagement ring marketing in, 189

European Union, 276, 290

Experiment 151, 200

Fabergé eggs, xvi, 62

“fair trade” diamonds, 291

“Famous Diamond Is Coming to U.S.,” 88

Farouk, king of Egypt, 93

Fasel, Marion, 122

fashion industry, 294–99

fashion jewelry, 240

faux diamonds, 203–10

Fellini, Federico, 162

fire, 208

defined, 49

Fisher, Eddie, 161, 165, 166

Fitzgerald, Zelda, 77

Five Stones (game), 22

Five Time Zone watch, 261

Flato, Paul, 93, 137–39, 169, 232, 242, 298

Flavor Flav, 251–52

Florentine diamond, 49

Ford, Gerald, 214

Forevermark, 286–87, 299

Fort Belvedere, 120

Fouquet, Jean, 49

4Cs (color, clarity, cut, and carat weight), 104, 112–13, 147

“Four Hundred,” 17

France, 7–10, 21, 47–50, 73, 82, 129

    auction of crown jewels in, 10–13, 15

    engagement ring marketing in, 189, 191

    Lemoine in, 194–99

    political upheaval in, 8, 10, 68, 74

Frankel, Simon, 73

Fraser, Malcolm, 235

Fred Leighton, 287, 295–300

French Blue diamond, 73–74

“French Company,” 36–37

French Revolution, 68, 74

FTC labeling guidelines, 311

Furness, Thelma, 119–21, 125

fur trade, 274

Gaborone, Botswana, 284–85

Galliano, John, 297–98

gangsta rap, 253, 258–59

gangsters, 206, 258, 260

Garde Meuble, 74

garnets, 324

Garrard, 10, 23, 124, 221–22

gay rights, 210

Gemesis, see Pure Grown Diamonds

Gemological Institute of America (GIA), 111–12, 145, 189, 239, 305, 312

gemologists, 111–12

General Electric, 64, 199–203, 211, 213, 226, 228, 236, 283, 306

Gentlemen Prefer Blondes, 135–37, 141

GEO, 216–18

George, Thomas, 259

George V, king of England, 74–75, 88, 99, 119

George VI, king of England, 121–22

Gerety, Frances, 113–14, 136, 287

Germany, 7, 59, 194, 198, 206, 216

    engagement ring marketing in, 189, 191

    Nazi, 96, 122, 129, 183, 214, 242

    in South Africa, 82

Gilded Age, xiv, 1–18, 229–30, 231, 352

Gilfillan, Corinna, 274, 276, 292

gimmal rings, 51

“Girl’s Best Friend,” 258

glass, diamond capacity to cut, 22, 204, 208, 226

Glen Grey Act (1894), 39, 100

Global Witness, 267, 269, 271–76, 280, 288–89, 291–92

Golconda, India, 4, 132, 230, 241, 313, 316

gold, in jewelry design, 42, 45, 51, 96, 108, 164, 251, 257, 263

Golden Globes, 170, 294, 298

Goldman Sachs & Co., 52

gold mines, 31, 38, 57

gold rushes, 24

Gooch, Charmian, 288

Grace, princess of Monaco, engagement rings of, 141–44

Graham, Katherine, 204

Grant, Cary, 137

Great Depression, 118, 137

    as challenge to diamond industry, 85–86, 93–94, 97, 99, 236

Great Table diamond, 241

Greer, S. C., 205

Griquas, 23, 24

“Guilt Trip” (Rapaport), 273

Habib, Selim, 65, 68, 73

Hall, H. Tracy, 200–202

Hamilton, Duchess of, 85

Hannaford, Gladys B. “Diamond Lady,” 89, 146–48, 302

harems, 61, 67, 68

Hargitay, Mickey, 140

Harlem, 253

Harry Winston Inc., 85, 89, 91, 125, 131, 137, 146, 155, 208, 245, 283, 304

Hartford Courant, 133, 178, 228

“Have You Ever Tried to Sell a Diamond?” (Epstein), 219–20

Hayes, Isaac, 251

Hayworth, Rita, 138

Heart of the Matter, The: Sierra Leone, Diamonds and Human Security, 273

heart shape cut, xv, 73

Hello! Nigeria, 279

Henrietta Award, 170

Hepburn, Audrey, 149–51, 162

Hepburn, Katharine, 137, 143

Herpers, Ferdinand, 45n

High Diamond Council, 275

High Society, 143–44

Hilton, Conrad, Jr. “Nicky,” 160

Hinduism, 67–68, 72, 73

hip hop, 247–65

    conflict diamond issue in, 278–80

    culture, 251–57

hippies, 179–80, 191, 225

Hirschfeld, Al, 207

Holiday, 137

Hollywood:

    child stars of, 90, 158–59

    diamond promotion using stars and films of, xii, xvi, 58, 68, 75, 90, 134, 135–44, 149–55, 157–72, 314

    see also specific individuals, films and companies

Hollywood Foreign Press Association, 170

Holocaust, xiv, 271

“hoodoo diamond,” 70, 132

Hope, Henry Philip, 68, 72, 74

Hope, Henry Thomas, 72

Hope & Co., 68

Hope Diamond, 64–78, 86, 88, 147, 151, 239, 241

    curse of, 65–72, 75–78, 132–33

    donated to Smithsonian, 154

    history of, 72–78

    refashioning of, 69–70

Hope Town, 22, 24

horseracing, 197

Hounsou, Djimon, 278

House of Jewels, 94–97

Houston Town and Country, 154

Hoving, Walter, 151–54, 171

Hoving Corporation, 151

human rights violations, 269, 271–73, 277–81, 287, 289, 291

Huntington, Anna Hyatt, 85

Huntington, Arabella, 5–6, 84–85, 96–97

Huntington, Archer, 85

Huntington, Collis, 5, 96–97

Hurwitz, Marty, 238–39

Hutton, Barbara, 163

“Hypnotize,” 258

Ice Cube, 253

Idol’s Eye diamond, 132

IF & Co., 261–64

“Improvement in Diamond Setting,” 45n

India, 20, 189, 268, 276, 313–15

    as diamond-cutting center, 243–44

    maharajas of, xiv, 63, 93, 230

    as traditional source of diamonds, 4, 23, 26, 67, 73, 132, 230, 241–42

industrial diamonds, 109–10, 182, 233, 236, 239, 283

    synthetic, 199–203, 228, 307

insurance, 84, 88, 91, 175, 226

Internet retail, 303–4

investment diamonds, 4, 146–47, 227, 235, 240

    threat from, 216–21

Iran, crown jewels of, 241

Isaacs, Barnett, see Barnato, Barney

Israel, 268, 276

    as diamond-cutting center, 147, 183–84, 243

Italy, 7, 169

    motion picture industry in, 162–64, 173

Ivory Coast, 275

J+J Jewelry Company, 249

Jackson, Michael, 263

Jacob (Arabo’s cousin), 249

Jacob & Co., xv, 261

Jacobs, Erasmus Stephanus, 21–22, 24

“Jacob” watch, 261

jade, 179, 225

“Jager” diamonds, 82, 208

Jagersfontein mine, 26, 82

Japan, engagement ring marketing in, 189–90, 236, 315

Jay Z, 254, 257–58

Jazz Age, 83, 93, 137, 260

jewelers:

    commercial competition and threat to, 54–55

    established, 5, 9

    homogeneity in, 305

    large conglomerate ownership of, 304–5

    see also specific companies

Jewelers’ Circular, 71, 230–31

jewelry:

    loaned to celebrities, 131, 150–51, 169–70, 296–98

    vintage, 295–96, 303, 305, 313

jewelry design, 129–30, 151, 153, 166

    in rap music industry, 247–65

Jewels (ballet), 172

Jews, 174, 247

    in diamond industry, xiv, 34, 48, 81, 99, 204

    persecution of, xiv, 183, 214, 271

    see also specific individuals

Johannesburg, 87, 88, 101, 114, 180–81, 211

Johnson, David, 284, 308, 314

Jolis, Jack, 288–91

Jones, Jennifer, 169–70

Jonker, Gert, 87

Jonker, Johannes Jacobus, 87–88, 93

Jonker diamond (Number One), 86–93, 97, 132, 146, 147, 154

Joseph Frankel’s Sons, 73

Journey Through the Value Chain, 314–15

Justice Department, U.S., 110, 283

J. Walter Thompson agency, 111, 190, 236, 318

Kaplan, Lazare, 90–93

Kaplan, Leo, 90–92

Kazanjian, Douglas, 305–6, 313–14

Kazanjian Bros., 305

Kelly, Grace, see Grace, princess of Monaco

Kenmore, Robert, 176–77

Kennedy, John F., 141

Kennedy family, 163

Kenton Corporation, 177

Keystone, The, 54–55

Khan, Aga Mohammed, 46–47

Khoi (Hottentots), 21, 23, 25

Kidman, Nicole, 297–99

Kimberely, Australia, 234, 236

Kimberley, Lord, 234

Kimberley, South Africa (formerly Vooruitzigt), 31–34, 36, 38, 234, 273

Kimberley Central Company, 34, 36, 37

Kimberley mine “Big Hole,” 27–30, 34–36, 46, 123, 181, 182, 194, 231

Kimberley Process (KP) Certification Scheme (2003), 275–77, 285

    skepticism about, 289–91, 311

kimberlite pipes, 30, 33, 34, 181, 200, 316

Kipling, Rudyard, 39

Kitty Foyle, 169

Knight, Marion Hugh “Suge,” Jr., 254

Knot, The, 300

Koh-i-Noor “Mountain of Light” diamond, 10, 29, 46–47, 147

Kono district, Sierra Leone, 271–73, 277

kopjes (hills), 26, 27, 194

kopje-walloper (unprincipled diamond peddler), 35, 36

Krupp Diamond, 173–74

Kunz, George Frederick, 42

Kwiat, Greg, 300–301

lab-grown diamonds, 182, 211, 226, 306–13

    disclosure and transparency in, 308–9, 312

    mined vs., 306–7, 311–12, 316

    synthetic vs., 311–12

    tools for identifying, 312–13

Ladies’ Home Journal, 232

Lauck, Gerold, 100–103, 113–14, 231

Lawrence of Arabia, 168

Lehman & Co., 52

Lemarchand, Peter, 129

Lemoine, Henri, “secret formula” diamond synthesis scam of, 194–99, 203

Lemoine Affair, The (Proust), 196

Leopold, king of Belgium, 66

Lesotho, 181, 217

Letseng mine, 181

Liberia, 271, 274

Life, 125, 232

light:

    optical dispersion of, xv, 45, 49, 50, 206, 226, 305–6

    rainbow, 49, 305

Lilienfeld, Gustav, 23–24

Lindbergh kidnapping, 78

Little Princess, The, 158

Lloyds of London, 84, 91, 93

Lollobrigida, Gina, 168–71

London, 9, 35, 51, 63, 88, 130, 157–59, 211, 269, 288

    De Beers store protested in, 288

    diamond market in, 23, 68, 121, 182, 184–85, 284

    social scene in, 118–21, 125

Loos, Anita, 135

Lopez, Jennifer, 243

Loren, Sophia, 140, 169

Los Angeles, 81, 112, 137–38, 158, 170, 255, 258, 261–65

Los Angeles Times, 6, 180, 221, 227, 228

Louis XV, king of France, 74

Louis XVI, king of France, 3, 15, 67–68, 73–74, 230, 252

Louisiana Purchase Exposition (St. Louis; 1904), 95

Luce, Clare Booth, 162

Luciano, Lucky, 258

Lusaka Protocol, 268

Lynn, Jeffrey, 139

McAllister, Ward, 17

McLean, Edward “Ned,” 58–59, 64, 66, 69, 71, 76, 77–78

McLean, Emily, 76

McLean, Evalyn Walsh, 57–62, 64, 66–72, 75–78, 132

McLean, Jock, 78

McLean, John Roll, 58, 62

McLean, Ned (son), 76

McLean, Vinson, 66, 76–77

“Magic Stone, The,” 144

Mail, U.S., diamonds sent in, 88–89, 154

Makani, Johannes, 87–88

Malta fever, 161–62

Mansfield, Jayne, 140

Marange diamond fields, 291

Marcus, Herman, 94

Marcus & Co., 94

Margaret Rose, princess of England, 122–23

Marie Antoinette, queen of France, 9–10, 68, 74

Marie Claire, 189

Marie of Anjou, queen of France, 47

marketing, xvi, 180, 318

    celebrities in, xii, xvi, 58, 68, 75, 90, 134, 135–44, 149–55, 157–72, 243, 263, 293–99

    through educational and informational campaigns, 103–7, 111–12, 145–49, 189, 309

    grassroots, 280

    international expansion of, 188–91

    of melee, 186–88

    present-day trends in, 293–318

    promotional strategies in, 86–93, 100–115, 121–22, 131–34, 183, 186–91, 207–8, 223–24, 229, 231–33, 238–40, 243

    in response to social changes, 281–88

    salesmanship strategies for, 66–70, 73, 106, 168–69, 224, 263–64

    successful, 148–49, 191

    see also advertising; specific companies and campaigns

marquise cut, xv, 92, 123, 141, 167

marriage:

    among baby boomers, 149

    effect of World War II on, 107–8

    proposals, 44–45, 50, 52, 80, 300–301

    Shinto traditions in, 190

    social changes in, 187–88, 302–3

Martha (opera), 13–14

Martin, Bradley, 5, 14, 15

Mary, queen of England, 88, 119, 124

Mary of Burgundy, 50

Matabeleland (Zimbabwe), 38

Maximilian, Emperor, 50

May, Edna, 58

Mayer, Louis B., 158–59

Mazarins, 11–12

Mazer, Joseph, 83

M. Belmont VerStandig Inc., 205

Means, Gaston, 78

Meditations (Marcus Aurelius), 30

melee (small white diamonds), 83, 183–88, 203, 222–23, 232

men:

    African-American, 250–57

    diamonds purchased by, 52, 103–11, 136, 187, 203, 228, 233

    diamonds worn by, 46–47, 74, 152, 229–33, 251

mercury poisoning, 49–50

Metro-Goldwyn-Mayer (MGM), 138, 143, 158–59, 164, 169

Metropolitan Opera House, 13–14, 62

Mikimoto pearls, 179, 311

millennials, 310–11

moissanite, 309, 312

Mondschein, Murray (Fred Leighton), 295–96, 300

Monroe, Marilyn, 136, 141, 258

    biopic of, 293–95

Morgan, J. P., 15, 64, 100

Morgan family, 62

Morgan Memorial Hall of Gems, 89

Motion Picture Magazine, 140–41

MPLA (People’s Movement for the Liberation of Angola), 268

Mughals, 46

museums, diamonds exhibited in, 11, 89, 93, 137

music scene:

    diamonds and, 245–55, 278–79

    see also hip hop; specific performers and songs

Mussolini, Benito, 162

MVI Marketing, 238–39, 316

My Love Affair with Jewelry (Taylor), 165

My Week with Marilyn, 294

Namibia, 181, 217, 269, 273, 276, 281

Napoleanic Wars, 21

Napolean III, 10

Natal, 29

National Association of Jewelers, 42

National Family Opinion Inc., 148–49

National Jeweler, 223, 236

National Jewelers’ Board of Trade, 82–83

National Review, 289

National Velvet, 159

Native Lands Act (1913), 100

Nesline, Joe, 206

    wife of, 209

Netherlands, 20–21, 24, 41

New Netherlands Bank of New York, 84, 85

Newport, R.I., 152

New Rush, see De Beers Rush

Newsday, 153, 154

Newsweek, 216

Newton, Isaac, 194

New York, N.Y., 54, 73, 120, 132, 140–41, 144, 168, 247, 261, 265, 309

    Cartier in, 64, 69, 131

    as diamond-cutting center, 42, 83, 243

    diamond industry centered in, 79–97, 100–102, 147, 171–72, 243

    diamond promotions, 100–102, 105–9

    jewelry district in, 6–7, 81–82, 85–86, 230, 249

    social elite of, xiv, 1–18, 41, 137, 230

New Yorker, The, 80, 81, 92, 103, 154, 232

New York Herald, 143

New York State Retail Jewelers’ Convention, 148

New York Times, 11–12, 16, 44, 65, 70–71, 76, 88, 92, 122, 149, 152, 171, 172, 175, 178, 207, 208, 259, 275, 288

Nicholas II, tsar of Russia, 63

Nixon, Richard, 175, 206, 214

Notorious B.I.G., 253, 258

Number One, see Jonker diamond

Nur ul-Ain (Light of the Eye) diamond, 241

N. W. Ayer & Son, 100–115, 131, 136, 137, 138–41, 144–45, 183, 186–88, 189, 190, 217–19, 223–25, 228, 229, 231, 236, 240, 298, 301, 318

Oberon, Merle, 138, 139

Onassis, Aristotle, 176

Onassis, Jacqueline Bouvier Kennedy, 141, 143

O’Neal, Shaquille, 259

opals, 42, 43, 52, 297–98

open pit mines, 181, 183, 234

Operation Clean Sweep, 272, 277

Oppenheimer, Ernest, 99–101, 114, 123, 180, 184, 235, 236, 282

Oppenheimer, Harry, 100–101, 114, 180–81, 184, 217, 224, 231, 235–36, 282

Oppenheimer, Mary, 123

Oppenheimer, Nicholas “Nicky,” 282–84

Orange River, 22, 24

Orapa mine, 181

Order of the Golden Fleece, 74

O’Reilly, Jack, 22–23

Oxford University, C. Rhodes’s preoccupation with, 19, 29, 31–33, 39

Paley, Babe, 163

Palmer, Bertha, 57–58

Palmer, Potter, 57

panic of 1893, 2–4, 41

Panthère, La (Cartier’s signature image), 130, 171

Paramount, 149–50

Paris, 47, 70, 73–74, 168, 194–95, 261

    diamond culture in, 5, 9, 59–64, 129, 164, 171

Paris Exhibition (1878), 9

Parke-Bernet auction, 174, 176–79

Parsons, Louella O., 139

Partnership Africa Canada (PAC), 273, 276, 277, 291

pavé, 130, 240

pearls, 43, 61, 70, 85, 108, 124, 143, 174, 225

    cultured, 179, 311

pear cut, xv, 61, 85, 167, 174

Pelham-Clinton-Hope, Henry Francis, 68, 72–73, 75

Pell, Mrs. Herbert, 15, 16

pendants, hip hop, 254–55, 257–58

People, 210

Peregrina, La, 174

peridot, 42

Persia, 46–47

Pharrell, 263

Philadelphia, 54, 142

    as diamond cutting center, 42

    in marketing promotions, 100, 102, 105–6

Philadelphia Story, The, 143–44

Phillips, Frank, 112

Picasso, Pablo, 115

    art investment in, 215

Pierre Hotel, 171

pink diamonds, 241–43

platinum, in jewelry design, 42, 62–63, 69, 109, 129, 140, 141, 151, 257, 263

Plaza Hotel, 137

Pond’s Extract Company, Pond’s Cold Cream, 111

pop culture, diamonds in, 136, 172, 277–79

Porter, Cole, 138

Prada, Miuccia, 296–97

“Precious Stone Jewels” catalogue, 176

Premier Diamond Company, 82, 85

Premier mine, 86, 174

press:

    diamond discoveries covered in, 24

    diamond investment covered in, 215–16

    diamond promotion in, 64–65, 70, 72, 89, 91–93, 121–22, 125, 139, 142, 144, 154, 164, 175, 294–95

    elite covered in, 16, 76, 221

    sensationalist and tabloid, 126, 137, 144, 161–62, 165, 196–97

princess cut, xv

Proddow, Penny, 125

Prohibition, 83

Project Superpressure, 200–202, 211, 307

prospectors, 24–28, 34, 87, 93, 234

Proust, Marcel, 196

Public Enemy, 251–52, 279

Puff Daddy, 258

Pulitzer, Mrs. Joseph, 13

Pure Grown Diamonds (formerly Gemesis), 307–10, 312

Puritans, thimbles exchanged by, 51

Queen of Diamonds (E. W. McLean), 61, 70

racism:

    blood diamonds and, 278

    in South Africa, 21, 38–39, 100, 180–81, 235, 281

radio promotion, 145–46

Raekwon, 279

Rainier III, prince of Monaco, 141–43

Rainsford, William, 2

Rapaport, Martin, 271–73, 277, 289, 291

Rapaport Diamond Report, 271

Rawstone, Fleetwood, 27

Reader’s Digest, 125

red-carpet, 294–99

REGARDS rings, 51

Regent Diamond, 11

Resolutions 1173 and 1176, 268–69

Revolutionary United Front (RUF), 271–72, 274, 277–78

Reynolds, Debbie, 161

Reynolds, Evalyn McLean “Evie,” 77

rhinestones, 16, 225

Rhodes, Cecil, 19–20, 24, 28–40, 55, 99–100, 197, 217, 267, 300, 315

    Barnato bested by, 34–38, 194

    death of, 39

    diamond hegemony of, 38, 180, 193, 282

    as prime minister of South Africa, 38–39

Rhodes, Herbert, 20, 24, 28–31

Rhodesia (now Zimbabwe), 38

Rhodes scholarship, 39

Rice, Glen, 259

Richemont group, 304

Rio Tinto Diamonds, 237, 242, 245, 309

Rise and Fall of Diamonds, The: The Shattering of a Brilliant Illusion (Epstein), 218–20

Ritz-Carlton Hotel, 93, 133

Robinson, Bill “Bojangles,” 90

Roc-A-Fella Records, 254–55, 278

Rockefeller, John D., Jr., 93

Rockefeller Center, 133

Rockefeller family, 62

Rogers, Ginger, 169

Rolexes, 257, 261

“Romance of Diamonds, The,” 146

Roman Holiday, 162

Romanovs, 62

Rome, 161–68, 170, 171

    ancient, 50–51

Roosevelt, Eleanor, 44–45

Roosevelt, Franklin Delano, 44–45, 109, 283, 288

Roosevelt, Theodore, 45

Roosevelt Hotel, Hollywood, 169, 294

Rothschild, Nathan, 35, 36

rough diamonds, xiv-xv, 79, 89, 90, 93, 95, 121, 147, 174, 183, 244, 270, 283

    appearance of, 22, 25, 46, 89

    future projections for, 315

    largest, 86–87

    regulation changes for, 274–75

Rough Trade, A: The Role of Companies and Governments in the Angolan Conflict, 267, 269–71

royalty:

    American fascination with, 3, 4–5, 58, 121, 142

    diamonds associated with, xiii, 4–5, 46, 55, 60, 62–63, 67–68, 117–34, 189, 252, 314, 316

    diamonds collected by, 9–11, 15, 67, 73–75, 88, 93, 122, 128–29, 230, 242

    Hollywood stars as American alternative to, 134, 157

    rappers inspired by, 252

    see also specific monarchs and families

rubies, 42, 107–8, 142, 160, 164, 166–67, 179

Rumsey, Elma, see Cartier, Elma Rumsey

Run-D.M.C., 251–52

rush rings, 52

Ruskin, John, 32–33

Russia, 63, 75, 78, 276, 281, 315

    lab-grown diamonds in, 307–8

    royalty of, xvi, 62

Sankoh, Foday, 277

sapphires, 74, 130, 139, 164, 221

sardonyx, 42

S. Bulgari, 163

Schenectady, N.Y., 200–201

Schlumberger, Jean, 151, 153, 296

science:

    in cutting, 305

    in diamond synthesis, 193–211, 213, 306–13

Scientific American, 199

Scott, L’Wren, 299

Scott, Peter Paul, 252–53, 257

Sears, Richard Warren, 53–55

Sears, Roebuck & Co., 52–54, 101, 207–8, 228, 303

Sebba, Anne, 129

security, 70, 74, 87, 90, 93, 152, 175, 226–27

Selva, Rebecca, 296–98

Selznick, David O., 169–70

Seyne, La, 65, 73

Shakur, Tupac, 254

Shawty Lo, 255

Sherman Antitrust Act, 101, 110, 283

Shintoism, 190

Shipley, Robert M., 112, 145

Siberia, 182–84

Sierra Leone, 276

    human rights violations in, 265, 271–73, 275, 277–79, 282, 291

sightholder system, 184–85, 242, 284–86, 288

Sikhs, 47

silver, 9, 45n, 51, 62, 96, 152, 164

Simpson, Bessie Wallis Warfield, see Windsor, Wallis Simpson, duchess of

Simpson, Ernest, 118–20, 126–27

simulants, 203–10, 226, 309, 311–12

Singapore, 309–10

Singh, Ranjit, 47

“Single Ladies,” 301–2

Six Voyages de Jean-Baptiste Tavernier, Les (Tavernier), 73, 241

Skinner, George D., 109

Skylark, 139

slaves, xvi, 21

Slick Rick, 251–52

Smillie, Ian, 291

Smith, Bevy, 251, 253, 255, 260, 280

Smithsonian, 154

smuggling, 61, 275, 290

snake (Bulgari’s signature image), 171

sneakers, 262

Snoop Dogg, 253

social media, “ring selfies” on, 302

solitaires, 50, 108–10, 123, 141, 187, 208, 250

Song of Bernadette, 170

Sorel, Agnès, 47–50

Sotheby’s, 130, 171

Sothern, Sara, 157–59, 164–65

South Africa, 139, 196, 202–3, 276

    diamond mines in, 4, 9, 19–40, 45, 86, 145, 146, 147, 174, 194, 217, 231, 234, 241, 269, 273, 315

    first diamond discoveries in, 22–24

    racism in, 21, 38–39, 100, 180–81, 235, 281

    sanctions against, 180, 181

    Windsor family’s trip to, 121–25

    World War I in, 82–83

    see also De Beers diamond syndicate

South African Railways and Harbors, 122

Soviet Union, 247, 268

    de Beers and, 182–84, 203, 223, 232, 270, 281

    fall of, 281

    synthesized diamonds in, 226

Spencer, Diana, see Diana, princess of Wales

Spencer, Win, 118

sports stars, 233, 259

Standard Steel Company, 230

Star of Africa, 92

Star of South Africa, 23–24, 28

Star of the East, 61, 64, 67, 70, 76, 132

status anxiety, 5, 6, 314

Stewart, Alexander Turney “A.T.,” 6

stock market, 53, 201, 214

    crash (1929), 85–86, 94

Strong, Herb, 200–201

strontium titanate, 206, 226

superstitions, xiv, 43, 46, 48, 52

    debunking of, 133

    see also Hope Diamond, curse of

“Suzy Says” column, 178

Switzerland, 206, 228, 275

synthetic diamonds, 193–211, 213, 225, 226–28, 236

    lab-grown vs., 311

    mined vs., 210–11, 213, 312

Tanzania (formerly Tanganyika), 181

Tavernier, Jean-Baptiste, 67–68, 70, 73, 75, 230, 243

Tavernier Blue diamond (beau violet), 67, 73, 241

Taylor, Elizabeth, xii, 157–68, 257

    and Burton, 163, 165–68, 172, 173–80

    diamond collection of, 160–61, 173–79

    Todd’s engagement ring for, 160, 166

Taylor, Francis, 157–58

Taylor-Burton Diamond, 174–80, 188, 221, 280

TechnoMarine, 261

Temple, Shirley, 90, 158

tenders, 242–43

That Uncertain Feeling, 138, 139

Tiffany, Charles Louis “King of Diamonds,” 6–10, 13, 45, 55

Tiffany, Comfort, 7

Tiffany, Harriet Young, 6

Tiffany, Young & Ellis, 7–8

Tiffany & Co., 45, 52, 58, 85, 97, 101, 131, 137, 147, 239, 280, 283, 287

    birthstones promoted by, 42

    blue box of, 8

    catalogue, 8, 16, 42, 52

    display windows of, xv, 143, 147, 150

    establishment of, 6–13, 16

    expansion of, 154

    Great Depression as challenge to, 94

    leadership change and reinventing of, 151–54

    less costly alternatives to, 52–54

    naming of, 9

    at N.Y. World’s Fair, 96

    prosperity of, 149–55

    signature blue color of, 8

Tiffany and Young, 6–7

Tiffany Ball, 152

Tiffany Diamond, 10, 96

    new setting for, 150–52

Tiffany Setting, 45, 50, 52, 201, 249, 303

Time, 232

Todd, Liza, 160

Todd, Mike (Avrom Hirsch Goldbogen), 160, 161, 164, 166, 167, 174

Toison d’Or (Golden Fleece), 74

Tokyo, 261, 262

tourism, 123, 162–63

Toussaint, Jeanne, 129–30, 296

tremblant brooches, 166–67

Trowbridge, J. T., 104

Turkey, 62, 65, 67, 68

turquoise, 42

Tutankhamen, 252, 262

20th Century Fox, 90, 136, 161, 170

IIa Technologies, 309–10

2Pac, 254

Tyson, Mike, 253

Udall & Ballou, 94, 232

UNITA (National Union for the Total Independence of Angola), 268–71

United Hospital Fund, 133

United Nations, 180, 281

    international diamond certification scheme of, 275–77

    sanctions by, 268–71

United States:

    as major consumer of diamonds, 41, 81, 82, 314

    wealthy and social elite of, 1–18, 40, 57–78, 82, 84–85, 93, 111, 119, 141–42, 152, 163, 230, 252

Vaal River, 24, 26, 27, 30

Van Buren, Abigail “Dear Abby,” 228

Van Cleef & Arpels, 86, 96–97, 125, 128, 131, 141, 143, 154, 155, 208, 296, 304

Vanderbilt family, 2, 3, 62

Vanguard, 122

Vanilla Ice, 253

van Niekerk, Schalk, 22–24

Van Stondeg family, 204

Ver Standig, Helen, 203–10, 215–16, 218, 226, 309

VerStandig, John, 206

VerStandig, Maurice Belmont “Mac,” 204–9

Vever, 5, 60

Vibe, 280

Vietnam War, 174

V.I.P.s, The, 168

Virgin and Child (Fouquet), 49

Vogue, 107, 110–11, 125, 128, 137, 151, 152, 171, 187

Vooruitzigt farm, 27–28

Voulgaris, Sotirios, see Bulgari, Sotirio

Waldorf hotel, 3, 14, 16–18, 41, 137

Wall, Paul, 272

Wall Street Journal, 207, 236, 289

Walsh, Thomas, 58–59, 61, 66

Wanamaker, John, 54–55

Wanamaker’s department stores, 54–55, 58

Warhol, Andy, 172

Washington, D.C., 64, 154, 204–6, 291

    social elite of, 57–58, 69–70, 76, 118, 132

Washington Post, 58, 71, 77, 108, 142, 204, 205, 215

Washington Times Herald, 78

watches, 257, 261

wealth:

    excesses of, xvi, 1–18, 57–78, 178–80, 188, 257–59, 316

    new international sources of, 313

Webb, David, 179

wedding bands, 44, 51, 108, 139, 147, 148, 228, 250, 300

Weinstein brothers, 293

Wellington, Madame (persona), 203, 207–9, 216, 226

Wellington Jewels, 204, 207–11, 225, 306

Wernher, Julius, 184–99

West, Kanye, 254–55, 257, 278–79

West, Mae, 144

Whalen, Grover, 95

Wharton School of business, 210

White, Barry, 251

Whitehouse, Mrs. Sheldon, 152

Whitney, Marylou, 227

Who’s Afraid of Virginia Woolf?, 168

Wilding, Michael, 160, 180

Williams, Bryan “Birdman,” 254

Williams, Gardner, 25

Williams, Hype, 279

Williams, Michelle, 293–95, 299

Willson, T. Edgar, 71–72

Windsor, Edward, duke of, see Edward VIII, king of England

Windsor, Wallis Simpson, duchess of, 117–21, 143

    jewelry collection of, 125–31

Windsor family, 121–26

    see also specific members

Windsor Jewels, 228

Winston, Edna, 80, 132–33

Winston, Harry, 79–93, 101, 154, 249, 256, 298

    as “King of Diamonds,” 84, 174–75

    promotional strategy of, 131–34, 154, 169–70

women:

    diamonds purchased by, 233

    diamonds worn by, 4–5, 41–55, 80, 84, 99–115, 136, 203, 223, 228, 230, 232, 238–40

    promotional targeting of married and professional, 187–88

women’s movement, 187–88

Woolworth family, 163

World Diamond Council, 274

World’s Fair (New York;, 1939–1940), Jewelry Group at, 94–97, 129

World War I, 118, 163

    as challenge to diamond industry, 82–83, 97, 99

World War II, 49, 109–11, 118, 121, 122, 125, 138, 158, 163, 173, 182, 205, 214, 242, 283, 299, 314

    American prosperity after, 131

    as challenge to diamond industry, 96–97, 128

    Japan after, 189–91

    marriage traditions affected by, 106–8

Wu-Tang Clan, 272

Yang, Ben, see Baller, Ben

Yohe, May, 68, 75

Young, John Burnett, 6, 8, 9–10

Yugler, Al, 176

yuppies, 225

Yurman, David, 239

Zales, 185–86, 233

Zimbabwe (formerly Rhodesia), 38, 291, 292