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Now this may just be our philosophy, and correct us in the review section if we’re wrong, but if you’re not good at something, delegate it. Your description should be selling the benefits of your book and if it isn’t doing that people aren’t going to be all that interested in your book. As a matter of fact, if the first few lines don’t capture them enough to keep reading on down, then they are going to click off your page and keep it moving somewhere else.
There are plenty of people onwww.fiverr.com that could write a lot better copy than we could and I’ll be the first to admit it. So, with that said, our first suggestion for you is to outsource it if you can’t do it. Now if you can do it that’s a different story and we can touch on that below if you prefer to write your own descriptions.
The first few lines should captivate the reader and start selling them all the benefits of the book and what they should be expecting from it. To stimulate your mind a little bit and to get some answers out the door, ask yourself these questions:
What is it that I want the readers to understand?
How are the readers going to benefit from what I have here?
How is this book going to change and impact the lives of my readership?
If there was only one principle the readers could get out of this book what would I want that to be?
How am I adding value to my readers live through my book?
If you can answer these questions then it won’t be hard for you to craft a benefit driven description. As mentioned before, we prefer to put our time into writing and let the outsourcer handle the description portion of it all.
You can either write it yourself or let the outsourcer do it for you. We won’t touch too much on this topic as there are plenty resources online that teach you how to write good copy... As a matter of fact, here is one of our favorites: Christina Gillick
