© 2019 Massachusetts Institute of Technology
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Library of Congress Cataloging-in-Publication Data
Names: Ross, Jeanne W., author. | Beath, Cynthia Mathis, author. | Mocker, Martin, author.
Title: Designed for digital : how to architect your business for sustained success / Jeanne W. Ross, Cynthia M. Beath, and Martin Mocker.
Description: Cambridge, MA : MIT Press, [2019] | Series: Management on the cutting edge | Includes bibliographical references and index.
Identifiers: LCCN 2018059707 | ISBN 9780262042888 (hardcover : alk. paper)
Subjects: LCSH: Information technology--Management. | Entrepreneurship--Technological innovations.
Classification: LCC HD30.2 .R6637 2019 | DDC 658--dc23 LC record available at https://