Outline the results you want to produce and how best to deliver them

Knowing the kinds of issues you can address by doing something you enjoy is an important step, but to see this through to a playcheck, you should define exactly what it is you will produce for people in order to solve their problems. You need to outline the results you want to produce, and determine how these can be delivered in a way that is efficient and cost-effective.

Look carefully at the list of problems you have put together. What can you do to solve them? For those people who don’t know how to design websites but need to create them, you could offer professional web-design services, or you could teach them how to build sites for themselves.

For those who find dieting a challenge, you could offer diet coaching, or find a way to instruct people in preparing healthy meals. If you are an artist, you should consider the people who need art, like interior designers. You could offer your skills to produce pieces they need for specific design projects. As you define the exact results you can produce to solve a problem, you should record these in your playbook.

Once you know how your unique skills and passion can solve a specific problem, you must decide how you will deliver the results. Thanks to the internet, people across the globe are more connected and accessible than ever before, and there are countless ways to offer great services and solutions online. As a web designer, it is possible for you to do everything—from selling your services, to producing and delivering a website for a business—without leaving your computer. You could also create an online course with eBooks, slide presentations, and videos to teach your customers what they need to know. Similarly, the healthy-diet enthusiast could offer coaching services by video chat, email, phone, and even social media, or write a dieting eBook. They could also deliver results in person, by speaking at related events, doing home visits, or providing cooking lessons at a local community center.

You need to establish exactly what it is that you can provide, and how you can do so most effectively and enjoyably. Explore every channel of possibility, and find something unique that suits your preferences, skills, and resources.