As mentioned in the preface, this book, which is based mostly on primary research, benefited from the generous contribution of insights and stories from nearly 300 executives and experts. Hopefully, I did not forget too many of them, because their hospitality, openness, and helpfulness not only made the research possible, but also made it fun. (Note: The titles mentioned are those in effect during the time of my interactions with them.)
| Company | Name | Title |
| AB InBev | Ezgi Barcenas | Global Manager, Beer & Better World |
| AB InBev | Sabine Chalmers | Chief Legal & Corporate Affairs Officer |
| AB InBev | Danillo Figueiredo | Global Director of Supply Chain Integration |
| AB InBev | Gary Hanning | Director of Global Barley Research |
| AB InBev | Rolim Ricardo | Vice President Global Sustainability |
| AB InBev | John Rogers | Global Director of Agricultural Development |
| AB InBev | Hugh “Bert” Share | Senior Global Director, Beer & Better World |
| ADEME | Olivier Réthoré | LCA Project Manager |
| Aoyama Gakuin University | Tomomi Nonaka | Assistant Professor |
| ASICS | Jimmy Adames | Sustainability & Social Responsibility Manager |
| ASICS | Brian Johnston | CSR and Sustainability Specialist |
| Association Bilan Carbone | Simon Dely | Project Manager, Methodology |
| B Lab | Jay Coen Gilbert | Cofounder |
| B Lab | Stephanie Nieman | Director, Developed Market Standards |
| BASF | Andreas Backhaus | Senior Vice President of Global Supply Chain |
| BASF | Robert Blackburn | Senior Vice President & Head Global Supply Chain |
| BASF | Inga-Lena Darkow | Global Business Analytics, Senior Manager Programs |
| BASF | Paul Devoy | Supply Chain Director, Chemical Intermediates North America |
| BASF | Noora Miettinen | GSB/SD—Global Supply Chain Strategy Development, Supply Chain Models |
| BASF | Carles Navarro | Managing Director, Country Cluster Head Iberia, former president of BASF Canada |
| BASF | Andrew O’Connor | Global Director of Supply Chain Strategy Development |
| BASF | Scott Stussi | Senior Expert, Supply Chain Strategy |
| BASF | Oleta LaRush | Manager of Communications |
| BASF | Charlene Wall-Warren | Director, Sustainability |
| Better Cotton Initiative | Ruchira Joshi | Programme Director—Demand |
| Boeing | Stephen Robbins | Enterprise Supply Chain Logistics—SDC Traffic |
| Boston Herald | Adriana Cohen | Talk Show Host and Columnist |
| Boston Scientific | David Sapienza | Vice President Operations |
| Boston Scientific | Leonard Sarapas | Corporate Director, Environmental Health & Safety |
| BP | George Huff | Technical Advisor |
| BP | James Simnick | Technical Advisor |
| Carbon Disclosure Project | Dexter Galvin | Head of Supply Chain |
| Carbon Trust | Martin Barrow | Associate Director, Head of Footprinting |
| Cementos Argos | Maria Isabel Echeverri Carvajal | Vice President of Sustainability |
| Cemex | Daniel Huerta | Builders Segment Pricing Manager |
| Cemex | Maria Verdugo | Procurement Model Evolution and Communication Manager |
| Chiquita | Ana Lucia Alonzo | Director, Continuous Improvement and Sustainability |
| Cintas | Melanie Boyle | Corporate Communications Manager |
| Cintas | Pamela Brailsford | Senior Director of Supplier Diversity and Sustainability |
| Cintas | Dave Wheeler | Senior Vice President Global Supply Chain |
| Columbia University/PeerAspect | Scott Kaufman | Adjunct Professor/CEO |
| Cradle to Cradle | Will Duggan | Senior Writer and Communications Director |
| Cradle to Cradle | Bridgett Luther | President and Founder |
| Delhaize | Lou DeLorenzo | Director, Supply Chain Services |
| Delhaize | George Parmenter | Manager of Sustainability |
| Dell | Steve Bagnaschi | Fulfillment Senior Manager |
| Dell | Oliver Campbell | Director, Procurement & Packaging Innovation |
| Dell | Lori Chisum | Program Manager |
| Dell | David Lear | Vice President, Corporate Sustainability |
| Dell | Michael Murphy | Executive Director, Product Compliance |
| Dell | Scott O’Connell | Director, Environmental Affairs |
| Dell | Deborah Sanders | Director, Services IT Portfolio |
| DHL | Björn Hannappel | Senior Expert, GoGreen |
| Dow AgroSciences | Joshua Merrill | Global Supply Chain Manager |
| Dr. Bronner's Magic Soap | Bernardo Andrade | Manufacturing and Warehouse Specialist |
| Dr. Bronner's Magic Soap | David Bronner | CEO |
| Dr. Bronner's Magic Soap | Mike Bronner | President |
| Dr. Bronner's Magic Soap | Trudy Bronner | Chief Financial Officer |
| Dr. Bronner's Magic Soap | Michael Milam | Chief Operations Officer |
| eBay | Caitlin Bristol | Senior Manager, Global Impact |
| eBay | Lori Duvall | Global Director, Green |
| eBay | Prakash Muppirala | Director, Product Development, Managed Marketplaces |
| ecoATM | Mark Bowles | Founder |
| Ecodesk | Remy Leaf | Account Executive |
| Ecodesk | Nick Murry | Chief Sustainability Officer |
| Ecolabel Index | Anastasia O’Rourke | Cofounder |
| EcoVadis | Geoffrey Carbonnel | CSR Ratings Operations Manager |
| EcoVadis | Pierre-Francois Thaler | Cofounder, Co-CEO |
| EMC | Ezra Benjamin | Principal Program Manager, Global Product Take Back |
| EMC | Alyssa Caddle | Consultant Program Manager |
| EMC | Maria Gorsuch-Kennedy | Principal Program Manager |
| EMC | Matt Mills | Principal Program Manager |
| EMC | Michael Norbeck | Principal Program Manager |
| EMC | Katie Schindall | Consultant Program Manager |
| EMC | Kathrin Winkler | Senior Vice President, Corporate Sustainability, and Chief Sustainability Officer |
| Environmental Defense Fund | Michelle Harvey | Director, Supply Chain |
| Environmental Defense Fund | Jason Mathers | Director |
| Environmental Defense Fund | Michael Reading | Manager, Corporate Partnerships |
| Environmental Defense Fund | Elizabeth Sturcken | Managing Director, Corporate Partnerships |
| EPFL | Naoufel Cheikhrouhou | Professor of Supply Chain Management |
| EPFL | Dimitri Weideli | Master's Student |
| Fair Trade USA | Todd Stark | Chief Operations Officer |
| Fiat Chrysler | Mary Gauthier | Head, Sustainability Communications |
| Fiat Chrysler | Bill Hall | Head of Sustainability |
| Fiat Chrysler | Michael Palese | Corporate Communications Strategy/Litigation Communications |
| Fiat Chrysler | Todd Yaney | Supply Chain Sustainability Manager |
| Flextronics | Tom Linton | Chief Procurement and Supply Chain Officer |
| Forest Stewardship Council | Phil Guillery | Systems Integrity Director |
| Freelance | Matt Casey | Freelance journalist |
| GENCO | Gregor Thompson | Managing Director |
| General Electric | Philippe Cochet | Chief Productivity Officer |
| General Mills | Joel LaFrance | Supply Chain Visibility Lead |
| General Mills | Kathy Rodriguez | Demand Planning Manager |
| General Motors | Bill Hurles | Executive Director of Supply Chain |
| General Motors | David Tulauskas | Director, Sustainability |
| GeoTraceability | Pierre Courtemanche | CEO |
| Green River | Benjamin Tucker | Director of Products |
| Green Seal | Linda Chipperfield | Vice President, Marketing & Communications |
| Greenpeace | Femke Bartels | Global Forest Network Director |
| Greenpeace | Lasse Bruun | Senior Campaigner |
| Greenpeace | Suzanne Kröger | International Project Leader |
| Greenpeace | Alexander Navarro | Global Digital Strategist |
| HP | Tom Etheridge | LCA Program Manager |
| HP | Judy Glazer | Director of Social and Environmental Responsibility |
| Ian Midgley Associates | Ian Midgley | Managing Director |
| IKEA | Kelly Deng | Senior Auditor |
| IKEA | Greg Priest | Head of Sustainability Policy |
| IKEA | Jeanette Skjelmose | Sustainability Manager |
| IKEA | Brigitte Warren | Sustainability Compliance Manager |
| Intel | Dawn Graunke | Supply Chain Regulatory Manager |
| ISEAL Alliance | Helen Ireland | Innovation Manager |
| ITC | Ashesh Ambasta | Executive Vice President and Head of Social Investments |
| Johnson & Johnson | Philip Dahlin | Global Director of Sustainability |
| Johnson & Johnson | Thomas LaVake | Director |
| Johnson & Johnson | Keith Sutter | Worldwide Director of Sustainability |
| Kao | Akikazu Sato | Manager Corporate Strategy |
| Kao | Masaki Tsumadori | Vice President, Global Research and Development |
| Kao | Takashi Matsuo | Research Fellow |
| Kao | Shirasaki Yoshitsugu | Environmental Director |
| Li & Fung | Pamela Mar | Director of Sustainability |
| LKAB | Stina Eriksson | Sustainability Manager |
| LKAB | Magnus Johansson | Senior Advisor Sustainable Purchasing |
| LOGyCA | Vivian Rangel Castelblanco | Researcher |
| Lowe's | Steve Palmer | Vice President of Transportation |
| Maersk Line | Lee Kindberg | Director, Environment and Sustainability |
| Malaysia Institute for Supply Chain Innovation | Asad Ata | Assistant Professor |
| Malaysia Institute for Supply Chain Innovation | David Gonsalvez | CEO & Rector |
| Marine Stewardship Council | Titia Sjenitzer | Senior Supply Chain Standards Manager |
| Marks & Spencer | Mike Barry | Director of Sustainable Business (Plan A) |
| McDonald's | Cindy Jiang | Senior Director, Worldwide Food Safety, Quality and Nutrition |
| Michelin | Gerald Bourlon | Executive Vice President of Logistics and Customer Service |
| Middlebury College | Bill Baue | Corporate Sustainability Architect |
| Mitsubishi Electric | Mark Foscoe | Group Logistics Manager |
| MIT | Tony Craig | Postdoctoral Associate |
| MIT | Courtney DeSisto | Intern |
| MIT | Suzanne Glassburn | Counsel |
| MIT | Suzanne Greene | LEAP Program Manager |
| MIT | Jeremy Gregory | Research Scientist |
| MIT | Jason Jay | Director of Sustainability Initiative |
| MIT | Randolph Kirchain | Principal Research Associate, Material Systems Lab |
| MIT | Christopher Knittel | Professor of Management |
| MIT | Yin Jin Lee | Doctoral Student |
| MIT | Reed Miller | Master's Student |
| MIT | Gregory Morgan | General Counsel |
| MIT | Elsa Olivetti | Assistant Professor, Material Science and Engineering |
| MIT | Noelle Eckley Selin | Associate Professor, Earth and Planetary Science |
| MIT | Josué Velázquez | Research Associate, Center for Transportation and Logistics |
| National Organic Program | Miles McEvoy | Deputy Administrator |
| Natural Resource Defense Council | Adrian Martinez | Project Attorney |
| Natura | Emiliano Barelli | Senior Manager, Packaging R&D |
| Natura | Rodrigo Brea | Distribution and Customer Service Director |
| Natura | Thais Ferraz | Sustainability Manager |
| Natura | Alessandro Mendes | R&D Director |
| Natura | Juliana Pasqualini | Sustainability Coordinator |
| Natura | Angela Pinhati | Supply Chain Director |
| Natura | Sergio Talocchi | Reverse Logistics and Recycled Materials Manager |
| Natura | Romulo Zamberlan | Packaging Development Manager |
| New Britain Palm Oil | Simon Lord | Managing Director |
| New Britain Palm Oil | Petra Meekers | Group Sustainability Manager |
| Niagara Bottling | Ashley Dorna | Executive Vice President, Supply Chain |
| Niagara Bottling | Rali Sanderson | Executive Vice President, Procurement |
| Nike | Laura Adams | Open Innovation Director |
| Nike | Agata Ramallo Garcia | Senior Director, Global Sourcing |
| Nike | Santiago Gowland | General Manager, Sustainable Business & Innovation |
| Nike | Hannah Jones | Chief Sustainability Officer |
| Nike | Stephani Kobayashi Stevenson | University Relations Manager |
| Novozymes | Peter Brond | Senior Manager |
| Novozymes | Adam Monroe | President |
| Pacific Gas & Electric | Debora Bonner | Supply Chain Sustainability Manager |
| Packsize | Brandon Brooks | Global Vice President of Strategy and Marketing |
| Patagonia | Cara Chacon | Vice President, Social and Environmental Strategy |
| Patagonia | Jill Dumain | Director of Environmental Strategy |
| Patagonia | Betsy Held | Paralegal |
| Patagonia | Brett Krasniewicz | Materials R&D Manager |
| Patagonia | Elissa Foster | Senior Manager of Product Responsibility |
| Patagonia | Elisabeth Mast | Director of Sourcing |
| Patagonia | Vincent Stanley | Vice President, Marketing and Communications |
| PepsiCo | Tim Carey | Senior Director, Sustainability |
| Petrobas | Janine Cardoso Senna | Senior Engineer |
| Pfizer | Jim Cafone | Vice President of Supply Operations |
| Port of Long Beach | Robert Kanter | Managing Director |
| Port of Los Angeles | Chris Cannon | Director of Environmental Management |
| Port of Los Angeles | Christopher Patton | Environmental Affairs Officer |
| Procter & Gamble | Sergio Barbarino | Research Fellow |
| Procter & Gamble | Andrew Byer | Associate Director, Supply Network |
| Procter & Gamble | Kathy Claffey | Global Fabric & Home Care Supply Network Operations |
| Procter & Gamble | James McCall | Global Product Supply Sustainability Leader |
| Procter & Gamble | Forbes McDougall | Corporate Waste Strategy Leader |
| Procter & Gamble | Stefano Zenezini | Vice President, Global Product Supply Beauty Sector |
| PUMA | Adam Brennan | Sustainability Project Manager |
| PUMA | Reiner Hengstmann | Global Director, Sustainability & Compliance |
| PUMA | Stefan Seidel | Head of Corporate Sustainability |
| Rainforest Alliance | W. Robert Beer | Director, SmartWood Program |
| Ralph Lauren | Jay Kimpton | Vice President—Global Supply Chain PMO |
| Ralph Lauren | Russ LoCurto | Senior Vice President, Operations |
| Ralph Lauren | Dania Nasser | Business Operations and Compliance Counsel |
| Ralph Lauren | Sejung Park | Director, Program Management Office |
| Ralph Lauren | John Zomberg | Senior Manager of Supply Chain Finance |
| Schlumberger | Sarah Bruce Courtney | Global Supplier Manager |
| Seventh Generation | Jim Barch | Director of R&D |
| Seventh Generation | Clement Choy | Senior Director of R&D |
| Seventh Generation | Tim Fowler | Senior Vice President of R&D |
| Seventh Generation | John Henry Siedlecki | Senior Brand Manager |
| Seventh Generation | Peter Swaine | Director of Sourcing |
| Seventh Generation | Martin Wolf | Director of Sustainability & Authenticity |
| Seventh Generation | Reed Doyle | Director of Corporate Social Responsibility |
| Siemens | Arnd Hirschberg | CPO, Process Industries and Drives |
| Siemens | Georg Schroeder | Supply Chain Management, Executive Relations |
| Siemens | Matthias Weirdinger | Vice President of Human Resources |
| Siemens | Dirk Weiss | Executive Assistant |
| Siemens | Barbara Kux | Chief Sustainability and Supply Chain Officer |
| Sierra Club | Gina Coplon-Newfield | Director of Electric Vehicles Initiative |
| Sierra Club | Michael Marx | Senior Campaign Director, Beyond Oil Campaign |
| Sierra Club | Lucy Page | Campaigner |
| Sourcemap | Leo Bonanni | Founder and CEO |
| Sprint | Amy Hargroves | Director, Corporate Responsibility and Sustainability |
| Stanford University | Hau Lee | Thoma Professor of Operations, Information, and Technology |
| Staples | Mark Buckley | Vice President Environmental Affairs |
| Staples | Cynthia Wilkinson | Director of Supply Chain Sustainability |
| Starbucks | Julie Anderson | Senior Manager, Global Impact |
| Starbucks | Kelly Goodejohn | Director of Social Impact and Public Policy |
| Starbucks | Steve Lovejoy | Senior Vice President, Global Supply Chain |
| Starbucks | Deverl Maserang | Executive Vice President, Global Supply Chain Organization |
| Texas Organic Cotton Marketing Cooperative | Anita Morton | Customer Service Coordinator |
| Texas Organic Cotton Marketing Cooperative | Kelly Pepper | Manager |
| The Forest Trust | Sonia Lieberherr | Program Manager |
| The Forest Trust | Scott Poynton | Founder |
| The Sustainability Consortium | Mike Faupel | Chief Operating Officer |
| The Sustainability Consortium | Nicole Hardiman | Senior Research, Pulp, Paper, and Forestry Sector |
| The Sustainability Consortium | Jonathan Johnson | Professor (University of Arkansas) and Academic Director |
| The Sustainability Consortium | Sarah Lewis | Managing Director of Members and Implementation |
| The Sustainability Consortium | Christy Slay | Director of Research |
| This Fish | Eric Enno Tamm | Co-Founder and General Manager |
| TJX | John Bauer | Executive Vice President, Chief Logistics Officer |
| TJX | Laurie Lyman | Vice President, Logistics Development |
| TJX | Brenna Zimmer | Assistant Vice President, Environmental Sustainability Director |
| Trucost | Richard Mattison | CEO |
| Trucost | James Salo | Head of Data Strategy and Operations |
| Unilever | Karime Abib | Global Logistics Program Officer |
| Unilever | Stella Constantatos | Logistics Development Manager |
| Unilever | Giovanni Dal Bon | Strategic Logistics Director |
| Unilever | Flip Dötsch | Global Head of Procurement Communication |
| Unilever | Tony Dunnage | Group Director of Manufacturing Sustainability |
| Unilever | Maeve Hall | Group Manufacturing Sustainability Manager |
| Unilever | Derek Harkin | Global Manufacturing Technology Manager |
| Unilever | Wendy Herrick | Vice President, Supply Chain USA |
| Unilever | David Lovejoy | Group EHS Director |
| Unilever | John Maguire | Engineering Director Africa |
| Unilever | Pier Luigi Sigismondi | Chief Supply Chain Officer |
| Unilever | Jessica Sobel | Senior Manager, Sustainable Living and Strategic Initiatives |
| Unilever | Scott Spoerl | EHS Group Operations Director Operations Manager |
| Unilever | Kyle Stone | Supply Chain Manager |
| Unilever | Georgia Szewczak | Quality Director |
| Universidad Politécnica de Madrid | Eva Maria Ponce Cueto | Professor |
| University of Pau/Université Paris Dauphine | Gisele Bilek | Ensignmant Chercheur |
| University of São Paulo | Claudio Barbieri de Cunha | Professor e Pesquisador |
| UPS | Gina Hutchins | Global Executive Talent Director |
| UPS | Randy Stashick | President of Engineering |
| UPS | Roger Whitson | Managing Director, Customer Solutions |
| UPS | Scott Wicker | Vice President of Global Plant Engineering and Sustainability |
| Walmart | Elizabeth Fretheim | Senior Director, Supply Chain Sustainability |
| Walmart | Katherine Neebe | Director of Sustainability |
| Walmart | Tracy Rosser | Senior Vice President, Transportation and Supply Chain |
| Walmart | Jeff Smith | Senior Director of Logistics, Maintenance, and Purchasing |
| Walmart | Chris Sultemeier | Executive Vice President, Logistics |
| Walmart | Andrea Thomas | Senior Vice President, Sustainability |
| Walmart | John Visser | Senior Director of International Logistics |
| Waters | Andrew Pastor | Global Product Stewardship Specialist |
| World 50 | Phillip Barlag | Executive Director, General Counsel |
| World 50 | Steve Walker | Director, Sustainable Supply Chain Initiative |