CONTENTS
Preface
1
A Tale of Two Tribes
2
Tell Me a Story
3
The Elements of Storytelling
4
The Power of Numbers
5
Number-Crunching Tools
6
Building a Narrative
7
Test-Driving a Narrative
8
From Narratives to Numbers
9
Numbers to Value
10
Improving and Modifying Your Narrative—The Feedback Loop
11
Narrative Alterations—The Real World Intrudes
12
News and Narratives
13
Go Big—The Macro Story
14
The Corporate Life Cycle
15
The Managerial Challenge
16
The Endgame
Notes
Index