Index

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Action(s):

in the direction of your why, 19–21

on immediate issues, 21–23

words vs., 10

Action Steps, xviii–xix

Adams, Boe, 135–136

Adams, Mike, 94–95, 152

Addison, John, 4, 6–8, 12, 42–43, 70–71, 91, 130, 147, 191–192, 239, 241

Addison, Kyle, 49, 77, 156–157, 161

Addison, Loveanne, 16, 17, 50, 53, 54, 62–63, 151, 153, 156, 161, 163, 240, 242, 244, 247

Addison, Ruth Dalton, 4–8, 12, 16, 29, 39–40, 92, 93, 100–101, 144, 155, 241

Addison, Tyler, 40, 49, 77, 156–157

Adversity, embracing, 97–100

Aging, 167–168

A.L. Williams, 20, 24, 27–28, 249

change in leadership at, 53–58

criticisms of, 33–34

culture of, 56

field compensation and licensing at, 41–42

Glenn Williams at, 253

growth of, 34

leadership roles at, 104

loss of sales force after leadership change, 59–67

marketing department of, 44–45

mission of, 31–34, 37

philosophy of, 28, 30, 58

as Primerica Financial Services, 67

recruitment of reps for, 29–30

salary at, 50

sales force at, 29, 43–44, 57

troubleshooting for, 35–36

underwriting for, 35, 55

Alvarez, Miguel, 141–142

ALW-TV, 45

American Can, 55

Apologizing, 165

Appalachian Trail, 164

Apple, 57, 126–127

Asking questions, 59–63

Attention:

paying attention to people, 38–41 (See also Shine your light on others [practice #2])

what you focus on grows, 121–123

Avoiding challenges or problems, 22

Awareness, 119

Baker, Ray Stannard (David Grayson), 147–148

Baron, Ron, 219, 220

Be a lighthouse (practice #7), 173–195

Action Step for, 195

brightness before the storm, 175–177

do the right thing, 188–193

persevere, 184–188

and power of a clear decision, 179–184

stand firm, 177–179

Being the change you want to see, 125

Being you, 167–169

Bernanke, 202

Bosses, leaders vs., 48, 107

Bradley, Omar, xiii

Britt, Chess, 60

Build on your strengths (practice #3), 53–83

Action Step for, 83

ask the right people the right questions, 59–63

businesses as organisms, 55–59

go beyond your job description, 67–70

know and focus on strengths, 76–82

speak up, 63–66

take a chance, 70–76

Building people, 47–49

Bureaucracy, 176, 181

Bush, Gary, 212–213

Business(es):

building people as purpose of, 47–49

character revealed in world of, 10

as community, 28–31

as organisms, 55–59, 120

Call to adventure, 11–15

Campbell, Joseph, 11

Challenges:

ability to shine during, 103–104

avoiding, 22

embracing adversity, 97–100

from within yourself, 119

Chamberlain, Neville, 235

Change:

attitude toward, 174

being the change you want to see, 125

defining moments for, 17

as evolutionary vs. revolutionary, 17

Character, 10

Children, raising, 76–77

Choices, 241

Churchill, Winston, 3, 21, 22, 85–86, 97–98, 150, 173, 184–185, 234–235

Citibank, 110, 111, 186–187

Citigroup, 175–178

formation of, 110–111

and house fire, 244–245

and Primerica IPO, 180–184, 186–194, 215–223, 227–234

Primerica’s break from, 201–215

stock of, 168, 175–176

Claman, Liz, 231

Coca Cola Scholars Foundation, 18

Commissions, 61–62

Communicators, speakers vs., 36–38

Compliance systems, 105–106

Conditioning, for success, 129–134

Confrontation, 33, 205

Connecting with people, 37, 73

Control, 2

of inner chaos, 148 (See also Develop a peaceful core [practice #6])

of the past, 9–10

(See also Focus on what you can control [practice #5])

Conventions, 68–70, 175–176, 184

Cooper, Don, 56–57, 59–60, 90

Cooperman, Ed, 73–74, 90

Courage, xv, xvi

Covington, GA, 4–5, 92

Credit life insurance, 99–100

Crises, 160

Criticism, 33, 123

Crittenden, Gary, 187–188, 202–204, 208, 209, 211–215

Culture:

of A.L. Williams, 56, 90

mission and, 57–58

Primerica Financial Services, 90, 190

Dalton, A.W., 80, 144, 241

Dalton, Lois, 80

Dalton, Ruth, 3–4 (See also Addison, Ruth Dalton)

Danielson, Albert, 12–13

Davis, J. Mark, 18

Dawkins, Judi, 66, 230

Dawkins, Pete, 66, 70, 73–74, 90, 230

Decide who you are (practice #1), 1–25

Action Step for, 25

answer your call, 11–15

deal with today’s problems, 21–24

keep moving forward, 19–21

know your why, 15–18

look for the best in people, 6–8

role models, 3–6

and who you are vs. what you do, 9–11

Defining moments, 17

Develop a peaceful core (practice #6), 147–170

Action Step for, 170

for dark moments, 151–156

find your peaceful core, 148–150

go on being you, 167–169

let go, 164–167

positive thoughts change your brain, 161–164

pull the weeds, 156–161

Differences among people:

power of, 94–97

understanding, 91–93

Dimon, Jamie, 63, 65, 94, 230, 233

Direct Selling Association (DSA), 139–140

Direction, 116–118

Disraeli, Benjamin, 38

Don’t burn bridges (practice #8), 197–224

Action Step for, 224

become a force of nature, 214–218

build good will in good times and bad, 199–202

likeability is greatest ability, 202–208

power of a personal relationship, 211–214

you can’t do it by yourself, 208–211

Dore, Robert, 216, 217, 240

Drago, John, 15–16, 19

Dreams, 2, 3, 23, 242–244

Earn your position (practice #4), 85–112

Action Step for, 112

don’t take yourself seriously, 104–110

embrace adversity, 97–100

honor the past, look to the future, 87–90

lead without the title, 100–104

leadership abhors a vacuum, 86–87

power of differences, 94–97

see the world through other people’s eyes, 91–93

Economic downturn (2001), 143

Ego, setting aside, 118–121

Eisenhower, Dwight, 197

Enron, 177

Example, leading by, 125, 174

Excitement, creating, 138–139

Exodus 17:8–13, 210

Expectations, 11

Fabrics America, 191

Failure, conditioning for, 131

Ficquett Elementary School (Covington), 39–40, 100–101

Financial crisis (2008-2009), 194, 197–202, 232

Fishman, Jay, 94

Focus on what you can control (practice #5), 115–145

Action Step for, 145

be clear on your purpose, 139–142

condition people for success, 129–134

figure out what you can control, 123–129

keep your hand on the rudder, 116–118

light fires within instead of under people, 134–137

put fun back in fundamentals, 138–139

set your ego aside, 118–121

what you focus on grows, 121–123

Force of nature, becoming a, 214–218

Ford Motor Company, 234

Forgiveness, 165

Franklin, Benjamin, 1, 3, 98, 107, 248

Freiberg, Steve, 203, 204

Fun, creating environment of, 138–139

Future, looking to the, 87–90

Gandhi, Mohandas, 86

Generosity, xv

Georgia State University, xvi, 46, 49

Giacchi, Pete, 228, 230

Ginn, Alexis, 211

Gladstone, William, 38

Goals, 2, 3

Going on being you, 167–169

Good will, 199–202

Grayson, David, 147, 148

Greenhill & Co., Inc., 213, 215

Growth strategy, 124, 126–129, 134–137

Grudges, letting go of, 165

Hall, T.P., 115

Hamlisch, Marvin, 1

Happiness, 244–248

Harper, Miss (teacher), 71–73

Hawthorne Effect, 38–41

Heroes, importance of, 9

Hitler, 234, 235

Honesty, 78

Honor, 9–11

Honoring the past, 87–90

House fire, 244–245

Human nature, 122, 126, 128, 132

Humility, 104–110

Important, making people feel, 34–38

Incentives, 139, 203–207

Incremental improvement, 14–15

Independence, 208–211

Influence, 101, 102

Inspiring people, xiv, 107

Into the Storm (movie), 234

IPO, 183–184, 187–188, 215–223, 227–234

Jackson, Andrew, 198

Jefferson, Thomas, 3, 98, 166

Job description, going beyond, 67–70

Job title, leading without the, 100–104

Jobs, Steve, 1

Johnson, Horace, 40, 91, 92

Johnson, Stuart, 140, 240

Knowledge:

self-, for good leadership, 119

of who you want to be, 9–11

Korbat, Michael, 215

Lay, Kenneth, 177

Leaders:

bosses vs., 48, 107

destructive, 86

Leadership, xiii–xv

creating a position of, 102

rise of, 86

(See also specific topics)

Leadership styles, xiii–xiv

Lehmann Brothers, 194

Letting go, 164–167

Lewis, Meir, 230–231

Life:

difficulties in, 245

living to make a difference, 248–251

planning, 2, 3

purpose of, 234–237

responsibility for, 132–133

shaping events in, 241

Life insurance, 31–32

Life of Georgia, 13–20, 23, 249

Lighthouses, 173, 185–186 (See also Be a lighthouse (practice #7))

Likeability, xv, 202–208

Lincoln, Abraham, 3

Lipp, Bob, 63, 65–66, 177

Living the stories you want to tell, 236–237

Living your best life, xvi

Lombardi, Vince, 227

Looking for the best:

in other people, 6–8

in yourself, 9

Looking to the future, 87–90

Luck, xvii, xviii, 81

MacArthur, Douglas, 85

MacDonald, Audra, 2

Magner, Marge, 69, 99, 177, 244–245

Make your parents proud (practice #9), 227–252

Action Step for, 252

happiness is a decision, 244–248

importance of, 237–242

live a life that makes a difference, 248–251

make your someday your everyday, 242–244

you’re here for a reason, 234–237

Making a difference, 248–251

Management consultants, 19

Management training program (Life of Georgia), 15–16

Marchesani, Cathy, 254

Marchesani, Mark, 254

Marcus Aurelius, 115

Martin, Doug, 73–74

Massachusetts Indemnity and Life Insurance Corporation (MILICO), 35

Mathis, Rick, 45, 55, 94

MBA degree, xvi, 19, 20, 49, 95

McGee, Sam, 101

Meaning of life, 236

Meetings, as events, 137

Meyer, Joyce, 53

Millennium Leaders Council, 139

Mission:

of A.L. Williams, 31–34, 37

company people’s connection to, 59

culture and, 57–58

of leaders, 42

Money:

as measure of success, 18, 245–245

as motivation, 135–136

principle vs., 240

as reason to procrastinate, 243

Moore, Helen, 28–30

Moore, H.L. “Roy,” 28, 30

Moore’s General Merchandise, 28, 30, 80

Morrow, Duane, 152

Mortality, 168

Moses, 210

Motivation (see Why)

Moving forward, 19–21

Negative:

focusing on, 121–122

letting go of the, 164–167

Negative thoughts, controlling, 156–161

Newton County High School, 91

Niederauer, Duncan, 228

Nine Practices, xv, 256 (See also individual practices)

Organisms, businesses as, 55–59, 120

Padgett, Gerald, 23, 24, 249–250

Past, honoring the, 87–90

Patton, George, xiii, 21

Paul B. Mulligan and Company, 15

Peaceful core, 148–150 (See also Develop a peaceful core (practice #6))

Peale, Norman Vincent, 147, 149

PennCorp Financial, 35, 55, 94

People:

building, 47–49

connecting with, 37, 73

inspiring, xiv, 107

lighting fires within instead of under, 134–137

looking for the best in, 6–8

making people feel important, 34–38

paying attention to, 38–41

power of differences among, 94–97

toxic, 8

uniqueness of, 78

who are different, getting along with, 91–93

Personal relationships, power of, 211–214, 220–223

Pipe dreams, 23

Pitts, Greg, 244

Planning, 2, 21, 22

Plumeri, Joe, 105–107, 111, 220, 221, 230

Positive thinking:

brain changed by, 161–164

and pulling the weeds, 156–161

The Power of Positive Thinking (Norman Vincent Peale), 149

Presidency of Primerica, 104–107

Primerica, xv

Glenn Williams as CEO of, 253

headquarters grand opening for, 250–251

IPO for, 183–184, 187–188, 215–223, 227–234

Primerica Corporation, 55, 66, 67, 97–98, 110

Primerica Financial Services, 67

boom times for, 142–144

break from Citigroup, 181–184, 186–194, 202–215

change in executives at, 90

and Citi environment, 180–181

co-CEO position at, 111, 118–121, 123–124

conventions of, 69–70, 175–176, 184

differing viewpoints during transition at, 93

effect of September 11 events on, 141–142

and financial crisis of 2008-2009, 197–202

fun environment at, 138–139

growth strategy for, 124, 126, 127–129, 134–137

Hawaii event for, 151

honoring the past but looking to the future at, 87–90

as a people business, 135

perception of new corporate team at, 87–88

presidency of, 104–107

professionalization innovations at, 105–106

promotions at, 103, 110–111

regulatory problems for, 176, 178–179

risks of speaking up at, 102–103

sale of, 188–194

sales force of, 89–90, 143

and Travelers merger, 110

visions for, 133–134

Prince, Chuck, 179–180, 183, 184, 186, 187

Principle, 240

Problems:

avoiding, 22

embracing adversity, 97–100

responding to, 160–161

standing firm during (see Be a lighthouse [practice #7])

taking responsibility for, 48–49

Productivity, 38–39, 41

Proverbs 22:6, 76–77

Purpose, 139–142, 234–237

Pushing Up People (Art Williams), 47

Questions, asking, 59–63

Racial integration, 39–40, 91–93

Rand, Alison, 189, 219, 228, 253

Reagan, Ronald, 27

Recognition, 41 (See also Shine your light on others (practice #2))

Recruiting, 128–129, 134

Regulatory climate, 177–179

Responsibility:

for problems, 48–49

for your life, 132–133

R.L. Cousins school, 91, 92

Roberts, Dr., 154–155

Role models, 3–6

Safford, Bob, 75–76, 175

Sandys, Duncan, 150

Schneider, Peter, 189, 211, 228, 253

School integration, 39–40, 91–93

Self, looking for the good in, 9

Self-image, 133

Self-knowledge, 119

Self-reflection, 168

Self-sabotage, 132

Self-worth of others, acknowledging, 5

September 11, 2001 terrorist attacks, 140–142

Service, 248

Sharpe, Mike, 175, 231, 232

Shine your light on others (practice #2), 27–51

Action Step for, 51

build business by building people, 47–50

business as a community, 28–31

leaders work for their people, 41–44

make people feel important, 34–38

mission of a company, 31–34

pay attention to people, 38–41

Significance, 107–109

Skills (see Strengths)

SmartLoan program, 99, 201

Someday, 242–244

Southwest Airlines, 57, 127

Speaking, xiv

communicating vs., 36–38

as skill of author, 71–76

Speaking up, 63–66

Stanley Home Products, 28–29

Starr, Ringo, 108, 109

Strengths:

as co-CEOs, 120–121

focusing on, xv, 76–82

identifying, 78–79

(See also Build on your strengths [practice #3])

Stroke and recuperation, 152–156, 161–164, 167–169, 181

Stuckey, Dayna, 140, 154, 207, 249

Success, xvi–xvii

as a choice, xvii–xviii

condition people for, 129–134

from focusing on what you can control, 117

from getting along with people who are different, 93

happiness as measure of, 246–248

laws of, xvi

leaders’ fostering of, 42

from looking out for others, 48

money as measure of, 18, 245–246

needing other people for, 222–223

from pulling people up with you, 75

stereotype about path to, 74

through incremental improvement, 14–15

Succession, 121, 255

Taking a chance, 70–76

Talents (see Strengths)

Tesla Motors, 234

Tolstoy, Leo, 125

Toyota, 57

The Travelers Group, 110

Truman, Harry, 104

Tsai, Gerald, 94

Turley, Bob, 108, 109

Turning points, 17, 20

Uniqueness, 78

University of Georgia, xvi, 12, 13, 124–125, 129–131

University of Georgia Picture Day, 53, 54

Visions, for Primerica, 133–134

Von Moltke, James, 215

Waldorf Astoria Grand Ballroom, 237–238

Washington, George, 86

Weathervanes, 173, 185

Weill, Sandy, 55, 58, 61, 76

business strategy of, 177–178

character of, 102

and co-CEO positions, 111

and Dawkins as CEO, 66

and Magner, 69

management style of, 90

and mergers of company, 110–111

and Plumeri as CEO, 106

and Primerica IPO, 219–221, 230

purchase of A.L. Williams by, 55–56

and Rick Williams as CEO, 94

speaking up to, 63, 64

Wells Fargo, 203

White, Joan, 142

Whitney, Meredith, 186

Whittle, Bill, 209

Who you are (see Decide who you are (practice #1))

Why:

knowing your, 15–18

in lighting fires within people, 134–137

taking action in direction of, 19–21

Williams, Angela, 250

Williams, Art, 31–33

on breaking from Citigroup, 207–208

on building people, 47–48

and change in A.L. Williams leadership, 53, 56

commissions innovation of, 61

as communicator, 36–38

at conventions, 68–69

goal of, 43–44

and leadership roles at company, 104

note from, on Primerica IPO, 239

philosophy of, 58

at Primerica grand opening, 250

work on marketing projects with, 44–47

Williams, Glenn, 189, 219, 228, 255

Williams, Rick, xv, 253

and Citigroup, 168

as co-CEO, 111, 118–121, 123–124, 175, 177

and credit life problem, 99–100

differences between author and, 95

and financial crisis of 2008-2009, 199, 200

and focus of Primerica, 116

friendship with, 98–99, 103, 110

as new CEO, 94

and Primerica IPO, 215–223, 227–230, 233

and Primerica’s break from Citi, 181–184, 186–194, 202, 203, 206–209, 211, 213–215, 237–241

and recruiting for Primerica, 134

and regulatory environment, 178, 180

strengths of, 95–97

Willis Group, 220

Wooden, John, 1

Words:

actions vs., 10

damage done by, 33

Working hard, xv

WorldCom, 177

Wozniak, Steve, 1

Yepes, Manuel, 162–164, 167

Young, Andy, 140

Young, Debbie, 140

Young, Randy, 140

Zappos, 57