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You Can’t Have It

Write down your first idea.

Sorry! You’re not allowed to use it until you think up 5 to 10 viable alternatives.

Was your first idea the best one?

Variations of handmade porcelain cups and plates by Dietlind Wolf

Chef Jean-Georges Vongerichten, owner of elite restaurants around the world, told Oprah Winfrey in an interview that he challenges his chefs with food he finds fresh at markets: “I found some sugar snap peas. Let’s think up ten dishes. We try to think of what will turn this pea into something new.”