The Cult Leader’s Manual: Eight Steps to Mind Control

Cameron Allsop

Step 3: Love bombing

In this fractured world, unconditional love is a priceless commodity. Shower your new member with affection, admiration and attention. Make them into a beloved king or queen for a day, or a week, or for months—for as long as it takes. Many recruits will leave. Others will blossom.

Some organisations routinely use physical or emotional attraction as an incentive to the new member to engage with the group. Never underestimate the power of sex, romance or a bond with a child.