The Cult Leader’s Manual: Eight Steps to Mind Control

Cameron Allsop

Step 4: Sell, sell, sell!

Show how happy you all are, how terrific the product you’re selling. There must be no dissenting voice. You are a living advertisement, and this product has made you happy. So smile!

Get the recruit to agree in principle that they want what you’re offering. Don’t they want to be happier, slimmer, purer, richer, more popular, more likely to go to heaven? Of course they do. And you can show them how.