Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Abandonment, 173
Abdou, Moe, 141
Abrams, J. J., 69
Accumulation, appreciation over, 29
Adams, James L., 80
Advanced Composite Cargo aircraft, 151
Akers, Paul, 142
Albrecht, Mark, 115
Alpha waves, 187–189
Amabile, Teresa, 136
Anchors, certainty, 168
Anderson, Chris, 113
Macintosh division of, 159–160
Aristotle, 24
The Artist (motion picture), 211–213
Ashford, Kent, England, 40
Athletic performance, 198–199
Audience participation, 71, 89–90, 93–95
Avatar (movie), 211
Bass, Saul, 5
Baumeister, Roy, 26
bB (Japanese designed car), 16
Behance, 28
Belsky, Scott, 28
Berkowitz, Seth, 138
Besso, Michele, 179–180
Bhattacharya, Joydeep, 189
Bicycle saddles, 10–11
Bigolin, Guiseppe, 10–11
Bloomberg, 192
Boitano, Brian, 34
Boston Consulting Group (BCG), 190
Brady, Justin, 106
Brafman, Ori, 137
Brain:
alpha waves, 187–189
and daydreaming, 185–187
neurofeedback training, 193–194
neuroplasticity of, 160–166
and visual perception, 12
and walking, 197
Breaks you make (see Breakthroughs)
Breaks you take (see Doing nothing)
Breakthroughs, 143–176
by allowing emptiness for inspiration, 170
and assumptions about ownership and operation of companies, 174
and healthcare crisis, 146–147
by letting go of fear, 171
by Lockheed Martin’s Skunk Works, 151–158
by Macintosh division of Apple, 159–160
and neuroplasticity of the brain, 160–166
by passing on knowledge, 176
slowing down for, 169
by thinking in simpler terms, 175
through elimination, 172
through fear alchemy, 168
with total life list, 173
by WellnessMart, 147–150
and Zen aesthetic ideal, 145–146
Buck, Brian, 176
Buddhism, 195 (See also Zen philosophy)
Cadbury, 69
Cameron, James, 211
Capp, Al, 154
Capps, Steve, 160
Centre for Social Innovation (CSI) workspaces, 54–55
Certainty anchors, 168
Cezanne, Paul, 69
Chalker, Brian A., 203
Chaos theory, 51
Chase, David, 69
Christensen, Tanner, 170
Christie, Agatha, 69
Christoff, Kalina, 186–187
Collins, Jim, 27
Comedy improvisation, 130
Comic-Con, 83
Comics, 83–96
Complex Adaptive Leadership (Nick Obolensky), 55
Computers by the Millions (Jef Raskin), 159
Conceptual Blockbusting (James L. Adams), 80
Confirmation bias, 30
Constraint(s), 109–142
for audience acquisition, 138
as driver of creativity, 128–132, 136
and focus, 140
and focus in relationships, 141
and framing, 113–114
idea sheet as, 127
for identifying big idea, 137
for inspiration, 135
for leveraging limitations, 139, 142
and Lexus design, 116–120, 125–126
in Mars Pathfinder project, 114–119, 121–125
at PechaKucha Nights, 111–113
and team dynamics, 134
Cook, Paul, 131
Coronado, California, 62
Creative teams, negative people on, 26
Creativity:
Behance’s showcasing of, 28
blocks to, 80
choices in, 86–87
dedicated daydreaming for, 185
as incremental, 78–79
prioritization as opposite of, 22
and walking, 197
Zen view of, 19
(See also specific topics)
Culver, Irv, 154
da Vinci, Leonardo, 69
Datsuzoku, 145–146, 191, 192, 195
Daydreaming, 179–189
and alpha waves, 187–189
inventions/projects stemming from, 179–184
science of, 185–187
Debussy, Claude, 1
Decision making, choices in, xii
Diffusion tensor imaging (DTI), 193
Dixon Jones Architects, 38, 47, 48
Dogen, 205
Doing nothing, 177–199, 201–209
and alpha waves, 187–189
and athletic performance, 198–199
for better results at work, 190
and daydreaming, 179–189
in design, 209
as a legal tactic, 206
and letting go of relationships, 203
meaning of, 179
methods for, 192–198
and observation, 205
with pulsing, 204
and removing distraction, 207
resistance to, 191–192
through meditation, 202
in unselling, 208
and Zen seijaku principle, 191–192
Drew, Richard, 184
Duarte, Nancy, 27
Dyson, Freeman, 181–182
Dytham, Mark, 111
Eastern culture, 18–20
Edinburgh Festival Fringe, 58
Edison, Thomas, 192
Edmunds.com, 138
Einstein, Albert, 172, 179–180
Eliot, T. S., 24
Ellison, Larry, 192
Emergence (Steven B. Johnson), 51
Empathizing, 15
Emptiness, as Zen aesthetic ideal, 19
The Energy Project, 204
Ericsson, K. Anders, 194
Exhibition Road, London, 38–49
Experience(s):
simple rules and effectiveness of, 36, 56
wisdom from, 24
Fascinate (Sally Hogshead), 69
Fascination, 104
FastCap, LLC, 142
Fear, 171
Fear alchemists, 168
Feynman, Richard, 181–182
Fields, Jonathan, 168
Figure–ground principle, 12
Fink, Andreas, 188
Flanagan, Markus, 102
Flinchbaugh, Jamie, 175
Focus, 129–130
with fascination, 104
to get the big picture, 79
prioritization vs., 22
in relationships, 141
Ford, William, 192
Fry, Arthur, 183–185
Gallo, Carmine, 103
Gates, Bill, 195
Genchi genbutsu, 14–15, 42, 44, 153, 163
General Electric (GE), 192
Generation Y (New Millennials), 13–18
George, Bill, 192–193
Gestalt theory of perception, 11–13
Gilbert, Daniel, 3
Glaser, Milton, 182–183
Global processing, 130–131
Goldin, Dan, 115
Good to Great (Jim Collins), 27
Google, 84, 128, 138, 192, 193
The Graduate (movie), 212
Graf, Steffi, 198–199
Green Mountain Coffee, 192
Group effectiveness, 26
Gudgin, Paul, 58
Guth, Robert, 195
Hackman, Richard, 26
Hagy, Jessica, 127
Hamilton-Baillie, Ben, 39, 41–45
Hamilton-Baillie Associates, 38–40, 42, 43
Harrison, Bob, 62
Haussmann, Baron, 34
Health insurance, 149–150
Healthcare, 146–150
Hedcuts, 70–79
Hepburn, Katherine, 172
High Velocity Leadership (Brian Muirhead), 114
Hughes, Howard, 162
Hunter, John, 65
Hunter, Kevin, 15
I Wrote This for You (pleasefindthis), 209
Idea sheets, 127
Ignorance, 30
Incomplete information (see Limiting information)
In-N-Out Burger, 69
Innovation:
culture of, 59
incremental, 78–79
Intuit, 59
Jackson, Phil, 192
James, William, 165
Japanese culture, 19–20
art forms, 91
treatment of others in, 25
(See also Zen philosophy)
Japanese rock gardens, 145–146
Jenkins, Simon, 40
Jennings, Jason, 172
Jensen, Bill, 203
Jet Propulsion Laboratory (JPL), 114, 115
Jobs, Steve, 22, 95, 103, 107, 159–160, 170
Johnson, Clarence “Kelly,” 151–158
Johnson, Steven B., 51
Judgments, 80
Julius II, pope, 128
Kahan, Seth, 66
Kay, Jonathan, 208
Keldsen, Dan, 174
Kellogg School of Management, 196
Kelly, Caitlin, 195–196
Kelly, Jose, 195
Kinko, 148
KISS (Keep, Increase, Start, and Stop), 63
Klebahn, Perry, 26
Klein, Astrid, 111
Klein Dyson architecture (KDa), 111
Kleitman, Nathaniel, 194
Knowledge, 176
Knowledge storage system, 66
Kramer, Art, 197
Landor Associates, 5
Langley, Jim, 10
Lao Tzu, 56
Law of prägnanz, 11–12
Law of Two Feet, 53
The Laws of Simplicity (John Maeda), 79, 98
Leadership, 55–56
Lean Leaders Guild, 139
Lennon, John, 31
Lexus design, 15, 116–120, 125–126, 131–132
Limiting information, 67–107
in creating comics, 83–96
to differentiate yourself, 106
to engage the imagination, 80–82
and excess in design, 106
in hedcuts, 70–79
and negative space, 100
in presentations, 103
purpose of, 69–70
in slide presentations, 98
and standing out, 104
by subtracting “ifs,” 102
on Twitter, 99
in writing, 107
Lockheed Martin’s Skunk Works, 151–158
Luders, Eileen, 193
Macintosh division (Apple), 159–160
MacLeod, Hugh, 127
Macomber, Hal, 139
Making Comics (Scott McCloud), 84
Mapes, Glynn, 72–73
Markovitz, Dan, 64
Mars Pathfinder project, 114–119, 121–125, 131–132
Martin, Karen, 171
Martindale, Colin, 188
Mastermind groups, 139
Matson, Boyd, 179
McCartney, Paul, 31
McCauley, Richard, 147, 158–150
McCloud, Scott, 83–95
McGuirk, Justin, 48–49
Medical mistakes, 147n.
Meditation, mindful, 192–193, 202
Meyer, Kevin, 207
Michelangelo, 128–129
Millennial Branding, 140
Miller, Jon, 30
Mind:
brain changed by, 160–166
daydreaming, 179–189
Mindful meditation, 192–193, 202
Mindfulness, 207
Misconception, 30
Morgenstern, Joe, 212
Morris, Robert, 172
Movement through time and space, 44 (See also Simple rules)
Muirhead, Brian, 114–118, 121–124
Mystique, 69–70
Nagaya, Akihiro (Dezi), 118–120
Napping, 197–198
National Center for Policy Analysis, 150
Naukatsu, 117
in comics, 89
Netflix vacation policy, 52
Neurofeedback training, 193–194
Neuroscience:
alpha waves, 187–189
daydreaming, 185–187
neuroplasticity of the brain, 160–166
The New Yorker, 69
90-minute work cycles, 194–195, 204
Norman, Don, 98
Northwest Orient Airlines logo, 5, 7
Novotna, Jana, 198–199
Nürnberger, Bernd, 25
Observation, 205
Obsessive-compulsive disorder (OCD), 161–166
Obstacles, 130–131
Occhipinti, Lisa, 100–101
Office spaces, 54–55
Olympic Games (2012), 49
Open Space Technology (OST) meetings, 52–54
OpenStreetMap.org, 79
Oracle, 192
Orfalea, Paul, 148
Owen, Harrison, 53–54
Owning less, freedom of, 29
Parker, Mark, 107
Parr, Shawn, 105
Pascal, Blaise, 177
Patterns, 12
PechaKucha Nights, 111–113
Perception(s):
gestalt theory of, 11–13
optical illusions, 3–4
visual, 186
Perlow, Leslie, 190
Phelps, Will, 26
Pix-Ink, 80
Place, sense of, 42–43
Place de l’Étoile, Paris, 31–36, 51
pleasefindthis, 209
Pointillism, 70–79
Pollock, Jackson, 209
Poppendieck, Mary, 107
Porter, Jessica, 190
Porter, Michael, 172
Post-it Notes, 183–184
Prägnanz, law of, 11–12
Prejudice, 30
Pricing, of automobiles, 16–17
Prioritization, focus vs., 22
Product development, 28
Pull marketing, 17
Punch lines, 9
Push marketing, 17
Raichle, Marcus, 186
Raskin, Jef, 159
“A Reason, a Season, and a Lifetime” (Brian A. Chalker), 203
Reattributing (in UCLA Four Steps), 163–164
Refocusing (in UCLA Four Steps), 64
Relabeling (in UCLA Four Steps), 163
Relationships:
focus in, 141
letting go of, 203
Resnick, Mitch, 51
Retreats, 195–196
Revaluing (in UCLA Four Steps), 164–165
Rich, Ben “Stealth,” 152–158
Riddle, Paul, 48
Rigpa, 195
Rivellini, Tommasso “Tom,” 121–125
Roam, Dan, 127
Rodriguez, Diego, 26
Rosenstein, Bruce, 173
Rowling, J. K., 183
Royal Borough of Kensington and Chelsea, 38, 39, 47–49
Rules (see Simple rules)
Rutledge, Andy, 12
Salesforce.com, 192
Saying “no,” 27
Schawbel, Dan, 140
Schooler, Jonathan, 196–197
Schwartz, Jeffrey, 161–166, 193, 202
Schwartz, Tony, 204
Schwinger, Julian, 181–182
Scion xB marketing approach, 13–18
Seelig, Tina, 134
Selle Italia, 10–11
Sense of place, 42–43
Shapiro, Bob, 192
Shapiro, Stephen, 29
Shared knowledge, 176
Shared space:
concept of, 37–38
Exhibition Road, London, 38–49
in unoffices, 54–55
(See also Simple rules)
Sherwin, David, 205
Shizen, 56
Shook, John, 61
Silver, Spencer, 184
Simple rules:
for Centre for Social Innovation workspaces, 31–66
and chaos theory, 51
Coronado fireworks traffic, 62
Edinburgh Festival Fringe, 58
and Exhibition Road, 38–49 52, 64
KISS principle, 63
in knowledge management, 66
and leadership, 55–56
for most effective experiences, 36, 56
and Netflix vacation policy, 52
and Open Space Technology meetings, 52–54
and Place de l’Étoile driving, 31–36
and shared space, 37–49, 54–55
for social collage app, 60
and thinking time, 65
Two-Pizza Rule, 59
and vacation time, 64
in zero-sleep kaizen workshop, 61
Sims, Peter, 137
Sistine Chapel, 128–129
Sivers, Derek, 135
Skunk works:
Apple Computer, 159–160
defined, 155
Lockheed Martin, 151–158
Skunk Works (Ben Rich), 152
Sleep, 197–198
Smith, Adam, 163
Smith, Brad, 59
Spieth, Chris, 148
Stanier, Michael Bungay, 169
Steves, Rick, 34
Storytelling, 86–87
Stossel, John, 34
Stradonitz, August Kekulé von, 180–181
Stumbling on Happiness (Daniel Gilbert), 3
Subtraction, xii–xiv
laws of, xiv (See also individual laws)
making choices of, xii
Sutton, Robert, 26
Suzuki, Ichiro, 116–120
Swasey, Steve, 52
Takahashi, Akira, 116
Taylor, William C., 58
TED (nonprofit organization), 112–113
The Telegraph, 52
“Thin slicing” jobs, 23
Thinking, Fast and Slow (Daniel Kahneman), 186
Too Big to Know (David Weinberger), 79
Total life list, 173
Lexus design, 15, 116–120, 125–126, 131–132
Scion xB marketing, 13–18
Traffic:
Exhibition Road, London, 38–49
Place de l’Étoile, Paris, 31–36
in shared space, 37–38
Travel, 196
Trimble, Steve, 151n.
Tsujimoto, Isao, 20
Tufte, Edward, 98
Twitter, 99
Two Feet, Law of, 53
Two-Pizza Rule, 59
Uchida, Junihiro, 120
UCLA Four Steps, 161–166
reattributing in, 163–164
refocusing in, 64
relabeling in, 163
revaluing in, 164–165
UCLA Laboratory of Neuro Imaging, 193
Ultradian cycles, 194–195
Understanding Comics (Scott McCloud), 83, 84, 90
Understatement, 6
Unger, Jeff, 206
University of Amsterdam, 130–131
Unselling, 208
Video gaming, 94–95
Virgin store, 105
Wadhwa, Ayesha-Mathews, 80
Wagner, Ullrich, 197–198
Wall Street Journal, 70–71, 73
Walters, Helen, 99
Weinberger, David, 79
Weldon Machine Tool, 175
WellnessMart, 147–150
What isn’t there (optical illusions), 1–30
and appreciation over accumulation, 29
in bike saddles, 10–11
and confidence to subtract, 28
and gestalt theory of perception, 11–13
and group subtraction, 26
in optical illusions, 3–4
and power of “no,” 27
and priority vs. focus, 22
in Scion xB marketing approach, 13–18
and “thin slicing,” 23
and things unsaid, 25
and types of ignorance, 30
and wisdom, 24
and Zen philosophy, 18–20
Whitespace (see Negative space)
Wieden, Dan, 131
Wieden+Kennedy, 131
Willful ignorance, 30
Wilson, E. O., 45
Wisdom, 24
Wise, James, 12
Woods, Tiger, 192
World Bank, 66
Yanagi, Soetsu, 67
Yin and yang, 208
Yoshizu, Jeri, 18
Youngman, Henny, 9
Yugen, 69
Zappa, Frank, 113
Zen philosophy, 18–20
datsuzoku, 145–146, 191, 192, 195
observation, 205
shizen, 56
yin and yang, 208
yugen, 69