“To succeed in business it is necessary to make others see things as you see them.”
—John H. Patterson
It’s been said that the three keys to purchasing real estate are location, location, location. Here are the three keys to inspiring change: reinforce, reinforce, reinforce. In times of change, many leaders grossly underestimate the need for continuous reinforcement. Once the management team has signed off on the change message, the challenge is to keep it alive until behavior is consistent with your goals. It won’t happen on its own. You need to have a plan in place to make it happen.
Answering these three questions is the first step for success:
1.How do I keep it simple? Less is always more.
2.How can I make it memorable?
3.How many times can I communicate it on a daily, weekly, and monthly basis?
To some this may sound like simple, commonsense stuff. But to do it right, it’s anything but simple. It takes creative planning and input from everyone involved. But, most of all, it takes tremendous discipline to keep the train on the track. A lot of little things will make a big difference in convincing the team you’re 100 percent committed to making change happen. So sweat the small stuff and remember: reinforce, reinforce, reinforce.
COMMON SENSE IS NOT SO COMMON.
—Voltaire