5 No, of course this particular “The Woz” is not one of my heroes, Steve “Woz” Wozniak, co-founder of Apple Computer. I knew it wasn’t Woz, a cuddly computer genius-turned-schoolteacher who never wanted to be “management” at Apple because he couldn’t bear to fire people. Nevertheless, I e-mailed his assistant so I could say it wasn’t him for sure.