1. Rina Raphael, “Inside the $2,000-a-Month, Invite-Only Fitness Clubs,” Elemental, Jan. 3, 2020, elemental.medium.com/inside-the-2–000-a-month-invite-only-fitness-clubs-b44dc031bf54.
2. Raphael, “Inside the $2,000-a-Month, Invite-Only, Fitness Clubs.”
3. Tom Corley, “Author Who Studies Millionaires: 240 Minutes a Day Separates the Rich from Everyone Else,” CNBC, June 22, 2018, cnbc.com/2018/06/21/tom-corley-240-minutes-a-day-separates-the-rich-from-everyone-else.html.
4. Rina Raphael, “Utopic Wellness Communities Are a Multibillion-Dollar Real Estate Trend,” Fast Company, Jan. 24, 2018, fastcompany.com/40512467/utopic-wellness-communities-are-a-multibillion-dollar-real-estate-trend.
5. Rina Raphael, “You Might Get the Best Sleep of Your Life in This House—if You Can Afford It,” Fast Company, Sept. 6, 2019, fastcompany.com/90398249/is-this-the-worlds-most-sleep-optimized-home.
6. Paul Zane Pilzer, The Next Trillion: Why the Wellness Industry Will Exceed the $1 Trillion Healthcare (Sickness) Industry in the Next Ten Years (Lake Dallas, TX: VideoPlus, 2001), 50.
7. Rina Raphael, “Fitter, Healthier, Happier? How Wellness Drinks Took Over Instagram,” Fast Company, Dec. 19, 2018, fastcompany.com/90276523/fitter-healthier-happier-how-wellness-drinks-took-over-instagram.
8. Rina Raphael, “Gwyneth Paltrow Wants to Put Her Goop Inside You,” Fast Company, March 27, 2017, fastcompany.com/3069237/gwyneth-paltrow-wants-to-put-her-goop-inside-you.
9. Douglas Atkin, The Culting of Brands: Turn Your Customers into True Believers (New York: Portfolio, 2004), 31.
10. “Social Networks Push Runners to Run Further and Faster Than Their Friends,” Nature 544, no. 270 (2017), nature.com/articles/544270a.
11. Sarah Stage, Female Complaints: Lydia Pinkham and the Business of Women’s Medicine (New York: W. W. Norton, 1981), 102.
12. Stage, Female Complaints, 108.
13. Stage, Female Complaints, 123.
14. Jaclyn Krymowski, “Fitness and Farming—it’s No Surprise They Go So Well Together,” AgDaily, July 1, 2020, agdaily.com/features/fitness-and-agriculture-a-likely-pair/.
15. Rina Raphael, “Wellness Has a Diversity Issue—These Women Are Changing That,” Fast Company, Feb. 21, 2018, fastcompany.com/40531531/wellness-has-a-diversity-issue-these-women-are-changing-that.
16. Rina Raphael, “This Home Comes with Yoga, Sound Baths, Star Energy Healing—and 95 Roommates,” Los Angeles Times, Oct. 24, 2019, latimes.com/lifestyle/story/2019–10–24/haven-venice-yoga-sound-baths-95-roommates.