“As Erik Elgersma wisely points out, strategic analysis is a craft. The Strategic Analysis Cycle
books will inspire those who already master this craft and guide those who are just starting to learn it. If approached from the beginning to the end, these books will keep the reader intrigued by its insights and practical suggestions. If used to deal with a specific aspect of strategic analysis, like setting up a plan or hiring an analyst, it will be exhaustive and complete, as each chapter stands on its own.
The books will show the reader how to make strategic analysis a powerful tool for supporting strategy execution. I would recommend reading it to both strategic analysis professionals and to those who are involved in designing and executing a strategy.”
Dr. Anna Giatti, Market Intelligence manager, Akzo Nobel Chemicals
“The Strategic Analysis Cycle books are the most comprehensive review of CI tools and practices that exist today, to the best of my knowledge. Best practices for CI / MI / Strategic analysts is herein explained in a very methodological and clear structure, in a direct way and ‘eye to eye’ language, demonstrated through real-life anecdotes and case studies, and all of this is spiced with a huge amount of love for the profession and a great sense of humor. These books can serve as a great way for the beginner analyst to understand the terminology and get familiarized with the basics, nevertheless the CI professional can also profit from expanding the knowledge on a breadth of tools and methods.”
Inbal Dembo , Global Business & Competitive Intelligence Manager, Adama Corporation