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Library of Congress Cataloging-in-Publication Data

Names: Johnson, Cynthia (Marketing consultant), author.

Title: Platform : the art & science of personal branding / Cynthia Johnson.

Description: First edition. | New York : Lorena Jones Books, [2018] |Includes bibliographical references and index.

Identifiers: LCCN 2018025079

Subjects: LCSH: Branding (Marketing)

Classification: LCC HF5415.1255 .J647 2018 | DDC 650.1—dc23

LC record available at https://lccn.loc.gov/2018025079

Hardcover ISBN 9780399581373
Ebook ISBN 9780399581397

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