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First published in the United States of America by Portfolio/Penguin, a member of Penguin Group (USA) Inc., 2012
This revised paperback edition with a new preface published 2013
Copyright © Ron Adner, 2012, 2013
All rights reserved. No part of this product may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the author’s rights. Purchase only authorized editions.
THE LIBRARY OF CONGRESS HAS CATALOGED THE HARDCOVER EDITION AS FOLLOWS:
Adner, Ron.
The wide lens : a new strategy for innovation / Ron Adner.
p. cm.
Includes bibliographical references and index.
ISBN: 978-1-101-56132-4
1. Technological innovations—Management. 2. New products. I. Title.
HD45.A46 2012
658.5’75—dc23
2011041760
Designed by Elyse Strongin and Neuwirth & Associates
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