“The Wide Lens will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today’s interdependent world. This is highly useful reading for anyone whose success depends on collaboration.”
—John Donahoe, President and CEO, eBay; former CEO, Bain & Company
“The Wide Lens is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable, and practical. Growth is today’s big challenge. The Wide Lens will help big and small companies grow faster.”
—Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation
“As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, ‘it takes a village!’ And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours.”
—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
“‘What is the big picture?’ This is a question that haunts every business strategist—reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere.”
—Adam Brandenburger, J.P. Valles Professor, NYU
Stern School of Business; coauthor of Co-opetition
“Essential reading for innovators.”
—Kirkus Reviews
“The Wide Lens opens the readers’ eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in the way of the success of many innovative products and services. . . . Don’t miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens.”
—Jack Covert Selects, 800ceoread