Anbefalet litteratur

Per Andersson-Ek, Kenth Andreasson & Åke Edwardson: Skriv Journalistisk. Borgen, 1999.

Sandra Beckwith: Complete Publicity Plans. Adam Media Corperation, 2003.

Klaus Fog, Christian Budtz & Baris Yakaboylu: Storytelling – branding i praksis. Samfundslitteratur, 2003.

Jeffrey J. Fox: How to Become a Rainmaker. Vermilion, 2000.

Annie Gurton: Press Here. Preintice Hall, 2001.

W. Chan Kim & Renee Mauborgne: Blue Ocean Strategy. Børsens Forlag, 2005.

Anders Kinch-Jensen: Forankring fryder. Ajour, 2001.

Jens Otto Kjær-Hansen: I andres brød. Ajour, 2004.

Jay Conrad Levinson, Rick Frishman & Jill Lublin: Guerrialla Publicity. Adams Media Corporation, 2002.

George Merlis: How to Make the Most of Every Media Appearance. McGraw-Hill, 2004.

Angela Murray: Teach Yourself PR. Hodder Education, 2005.

Tom Peters: Re-imagine. Dorling Kindersley, 2003.

Leif Pjetursson: Når ledelse er kommunikation. Børsens Forlag, 2005.

Craig S. Rice: Marketing Without a Marketing Budget. Adams Media Corporation, 1989.

Hans-Henrik Søndersted-Olsen: Marketing håndbogen. Samfundslitteratur, 2003.

Alison Theaker: The Public Relations Handbook. Routledge, 2004.

Jack Welch: Succes! Jyllands-Postens Forlag, 2005.

Henrik Ørholst: Corporate Communications. Børsens Ledelseshåndbøger.