Table 1.2 A representative sample of the sources of “leadership secrets” and their numbera (from Peters & Haslam, 2008)
| Title | Form | Author | Year of publication | No. of secrets |
| Leadership Secrets of Attila the Hun | Book | Roberts, W. | 1989 | 100+ |
| The Leadership Secrets of Jesus | Book | Murdock, M. | 1997 | 58 |
| Jack Welch and the GE Way: | Book | Slater, R. | 1999 | 24 |
| Management Insight and Leadership Secrets of the Legendary CEO | ||||
| Leadership Secrets of Genghis Khan | Book | Man, J. | 2009 | 21 |
| Leadership Secrets of Colin Powell | Book | Harari, O | 2002 | 18 |
| Leadership Secrets of Billy Graham | Book | Myra, H. A. & Shelley, M. | 2005 | 10 |
| Leadership Secrets of the Rogue Warrior: A Commando’s Guide to Success | Book | Marcinko, R. | 1998 | 10 |
| The Leadership Secrets of Santa Claus | Book | Harvey, E., Cottrell, D., Lucia, A., & Hourigan, M. | 2003 | 8 |
| Jesus on Leadership: Discovering the Secrets of Servant Leadership from the Life of Christ | Book | Wilkes, C. G. | 1998 | 7 |
| Management Secrets of Genghis Khan | Newspaper article | Cheifetz, I. | 2005 | 5 |
| Leadership Secrets of Mother Theresa | Blog (about a book) | Dugan, R. | 2007 | 5 |
| Why He’s Still There: The Leadership Secrets of Saddam Hussein | Newspaper article | Hickman, J. | 2002 | 4 |
| Leadership Secrets of Osama bin | Magazine | Hoffman, B. | 2003 | (no list) |
| Laden: The Terrorist as CEO | article |
Note
a Top results relating to individual leaders from Google search conducted on October 1, 2008.