Introduction
1. Taken from Carmine Gallo’s talks and his article, “9 Public-Speaking Lessons From The World’s Greatest TED Talks,” Forbes, March 4, 2014, http://www.forbes.com/sites/carminegallo/2014/03/04/9-public-speaking-lessons-from-the-worlds-greatest-ted-talks/.
2. Tim Ferriss, “Public Speaking—How I Prepare Every Time,” The Tim Ferriss Experiment (blog), April 11, 2010, http://fourhourworkweek.com/2010/04/11/public-speaking-how-i-prepare-every-time/.
Chapter 1
3. Jason Miller, “Meet the Marketer: Ann Handley & Her Magical Mix of Content Marketing Tips,” LinkedIn Marketing Solutions Blog, September 15, 2014, http://marketing.linkedin.com/blog/meet-the-marketer-ann-handley-her-magical-mix-of-content-marketing-tips/.
4. Harrison Monarth, “The Irresistible Power of Storytelling as a Strategic Business Tool,” Harvard Business Review, March 11, 2014, https://hbr.org/2014/03/the-irresistible-power-of-storytelling-as-a-strategic-business-tool.
5. Gary Vaynerchuk, “Stop Storytelling Like It’s 2007,” YouTube video, 16:07, posted by “99U,” February 6, 2014, https://www.youtube.com/watch?v=OnXijAxiy8g.
6. Heidi Cohen, “Seth Godin: 7 Truths at the Heart of Marketing (& How to Use Them),” December 14, 2011, http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to-use-them/.
7. Dave Kerpen, “5 Keys to Great Storytelling: Lessons from Barbara Corcoran,” WordofMouth.org, December 12, 2013, http://wordofmouth.org/blog/5-keys-to-great-storytelling-lessons-from-barbara-corcoran/.
8. Steven Pressfield, “The Inciting Incident,” Steven Pressfield Online, February 2, 2011, http://www.stevenpressfield.com/2011/02/the-inciting-incident/.
9. BrainyQuote, “Steven Spielberg Quotes,” n.d., http://www.brainyquote.com/quotes/quotes/s/stevenspie398353.html; Wikiquote, “Steven Spielberg,” n.d., https://en.wikiquote.org/wiki/Steven_Spielberg.
10. Richard Fitzpatrick, “C’mere Till I Tell Ya: The Art of Storytelling,” The Irish Times, August 23, 2014, http://www.irishtimes.com/culture/c-mere-till-i-tell-ya-the-art-of-storytelling-1.1901635.
11. Mike Birbiglia, “Act One: Error at First Base,” This American Life, Episode 411: “First Contact,” June 25, 2010, http://www.thisamericanlife.org/radio-archives/episode/411/first-contact?act=1.
12. The Moth, “Storytelling Tips,” n.d., http://themoth.org/tell-a-story/storytelling-tips.
Chapter 2
13. Samuel Bacharach, “Leadership without Presumption: Lessons from Eisenhower,” Inc., June 26, 2013, http://www.inc.com/samuel-bacharach/leadership-without-presumption-lessons-from-eisenhower.html.
14. Martha Craumer, “Getting Serious about Workplace Humor,” Harvard Communication Letter, July 2002.
15. R. Cronin, Humor in the Workplace (Rosemont, IL: Hodge-Cronin and Associates, 1997).
16. All are referenced in Andrew J. Tarvin, Humor That Works: Why You Should Use Humor and How to Get Started, http://www.humorthatworks.com/files/HumorThatWorks_Book.pdf; Steve Bannister, “Making Sense of Humour in the Workplace,” CanadaOne, September 30, 2006, http://www.canadaone.com/ezine/oct06/humour_at_work.html.
17. Business Interviews, interview with Andrew Tarvin, June 4, 2013, http://www.businessinterviews.com/humor-that-works-andrew-tarvin.
18. “Reagan-Mondale Debate: The Age Issue,” YouTube video, 0:40, posted by “lawford83,” June 25, 2008, https://www.youtube.com/watch?v=LoPu1UIBkBc.
19. Steve Allen, “Steve Allen’s Almanac,” Cosmopolitan, February 1957, 12.
20. Susan Tardanico, “Who Says You’re Not Funny? Tips from Top Humorist Jeanne Robertson,” Forbes, August 14, 2012, http://www.forbes.com/sites/susantardanico/2012/08/14/who-says-youre-not-funny-tips-from-top-humorist-jeanne-robertson/.
21. John Kinde, “The Rule of Three: A Humor Technique from the World of Comedy,” John Kinde’s Humor Power, 2006, http://www.humorpower.com/art-rulethree.html.
22. “CNN: SOTU Address, President Obama Cracks Smoked Salmon Joke,” YouTube video, 0:44, posted by “CNN,” January 25, 2011, https://www.youtube.com/watch?v=BFcWz9eyovA.
Chapter 3
23. “John F. Kennedy Rice University Moon Speech,” YouTube video, 2:02, posted by “Spaceflight,” June 20, 2009, https://www.youtube.com/watch?v=_RaRC6YuYCQ.
24. Taken from Groening’s DVD commentaries; Ann Althouse, “When One Word Is Funnier Than Another,” Althouse (blog), February 3, 2007, http://althouse.blogspot.ie/2007/02/when-one-word-is-funnier-than-another.html.
25. Scott Adams, “Writing Funny,” Dilbert Blog, July 13, 2007, http://dilbertblog.typepad.com/the_dilbert_blog/2007/07/writing-funny.html.
Chapter 4
26. Steve Martin, Born Standing Up (New York: Scribner, 2008).
27. Vanessa Van Edwards, “5 Secrets of a Successful TED Talk,” Science of People, n.d., http://www.scienceofpeople.com/5-secrets-of-a-successful-ted-talk-2/; Alison Prato, “Does Body Language Help a TED Talk Go Viral? 5 Nonverbal Patterns from Blockbuster Talks,” TEDBlog, May 12, 2015, http://blog.ted.com/body-language-survey-points-to-5-nonverbal-features-that-make-ted-talks-take-off.
28. Annette Ferrara, “Your Presentation Needs a Punch Line,” Harvard Business Review, May 21, 2015, https://hbr.org/2015/05/your-presentation-needs-a-punch-line.
29. “Big Question: Why Do You Hate the Sound of Your Own Voice?” Marquette Magazine, Summer 2014, http://www.marquette.edu/magazine/recent.php?subaction=showfull&id=1260897469/.
30. Jordan Gaines, “Why You Hate the Sound of Your Own Voice,” NBC News, April 2, 2013, http://bodyodd.nbcnews.com/_news/2013/04/02/17557410-why-you-hate-the-sound-of-your-own-voice.
31. Joshua Foer, “Feats of Memory Anyone Can Do,” TED video, 20:28, February 2012, http://www.ted.com/talks/joshua_foer_feats_of_memory_anyone_can_do?language=en.
32. Martin, Born Standing Up.
33. Lucy Kellaway, “Why It Is Very Clever to Pretend to Be Stupid,” Financial Times, November 10, 2013, http://www.ft.com/cms/s/0/fdbc8282-4859-11e3-a3ef-00144feabdc0.html#axzz3nj1ujckl.
34. Mikael Cho, “Want to Be a Better Storyteller? Learn from a Comedian,” Crew (blog), n.d., https://blog.crew.co/want-to-be-a-better-storyteller-learn-from-a-comedian/; Soon Min Yap, “How Stand-Up Comedians Handle the Challenges of Pitching,” LinkedIn Pulse (blog), October 12, 2014, https://www.linkedin.com/pulse/20141012161005-178582097-how-stand-up-comedians-handle-the-challenges-of-pitching.
35. Juliet Barbara, “Twitter CEO Dick Costolo Urges Graduates to ‘Be in the Moment,’” Forbes, May 5, 2013, http://www.forbes.com/sites/julietbarbara/2013/05/05/twitter-ceo-dick-costolo-urges-graduates-to-be-in-this-moment/.
36. Jonah Weiner, “Jerry Seinfeld Intends to Die Standing Up,” New York Times Magazine, December 20, 2012, http://www.nytimes.com/2012/12/23/magazine/jerry-seinfeld-intends-to-die-standing-up.html?_r=0.
37. Barry M. Kudrowitz, “Haha and Aha! Creativity, Idea Generation, Improvisational Humor, and Product Design,” DSpace@MIT, 2010, http://dspace.mit.edu/handle/1721.1/61610.
Chapter 7
38. Arash Bayatmakou, “SCI Survey: Results and Summary,” Arash Recovery (blog), March 11, 2014, http://arashrecovery.com/2014/03/11/sci-survey-results-and-summary.
39. Jerry Weissman, “How to Remember What to Say and Four Ways to Make It Stick,” Forbes, April 20, 2015, http://www.forbes.com/sites/jerryweissman/2015/04/20/how-to-remember-what-to-say-and-four-ways-to-make-it-stick.
40. Andrew Bender, “Top 10 Funniest Movies Ever (As Measured in Laughs per Minute),” Forbes, September 21, 2012, http://www.forbes.com/sites/andrewbender/2012/09/21/top-10-funniest-movies-ever-as-measured-in-laughs-per-minute.
41. James Altucher, Choose Yourself (Amazon Digital Services, 2013); summary here: Davin Paul, “80/20 Review of ‘Choose Yourself’ by James Altucher,” Davin Paul (blog), August 3, 2013, http://davinpaul.com/8020-review-of-choose-yourself-by-james-altucher-2/.
42. Altucher, Choose Yourself.
43. Comedy for a Spinal Cause (Facebook community), https://www.facebook.com/comedyforaspinalcause.