About the Author

SCOTT GALLOWAY is the New York Times bestselling author of The Four: The Hidden DNA of Amazon, Apple, Facebook and Google and a professor at New York University’s Stern School of Business. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners & Losers,” has generated tens of millions of views. He is the cohost of Pivot with Recode’s Kara Swisher and the author of the newsletter No Mercy / No Malice.