Prologue: The Business Genius of the Grateful Dead
1. Master Strategic Improvisation: How the Dead Learned to Plan and Act at the Same Time
2. Live Your Values: How the Dead Did Well by Doing Good
3. Be Kind to Your Customers: How the Dead Offered Superior Customer Value
4. Share Your Content: How the Dead Exploited the Power of “Free”
5. Create a Business Tribe: How the Dead Collaborated with the Deadheads
6. Insource: How the Dead Learned Do-It-Yourself Business
7. Innovate Constantly: How the Dead Stayed on the Cutting Edge
8. Transform Through Leadership: How Jerry Garcia Inspired Greatness in the Dead
9. Share the Power: How the Dead Encouraged Employees to Lead
10. Exploit the Experience Economy: How the Dead Kept It Real
Epilogue: The Accidental Capitalists
Acclaim for Everything I Know About Business I Learned from the Grateful Dead