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ne of the first words we learn is “NO” – a very powerful word that unfortunately we tend to forget as we grow up. Some people might learn it once again when they become parents as this is one of the first words we say to the kids. In general, however, we use it less and less as we grow up. There seems to be some differences across geographies and cultures, but overall as we grow we become faster in saying “yes” and we tend to reduce the “no” occasions.
“Half of the troubles of this life can be traced to saying yes too quickly and not saying no soon enough” - Josh Billings.
Generalizing, American and Germans tend to be the most frank and direct in showing a disagreement while Asian tend to be most reticent to using the word “no” and Italians tend to be indirect. Lots of generalization but the point is that, over time, we learn to please people and say “yes” instead of “no”. What we don’t realize is that via saying “yes” to something or someone, at the same time, we say “no” to something else. Conversely via saying “no” we can create new opportunities
“What you don’t do determines what you can do” - Tim Ferriss. Saying “yes” might mean spending time on things that are not relevant and meaningful or in other words we might waste time! Hence just saying “no” might actually help us saving time.
“Say no to everything, so you can say yes to the one thing” ― Richie Norton. We could change our life and give it more meaning via spending time on things and with people that are more meaningful to us... we just need to say “no” and simplify our life!
“...there are often many things we feel we should do that, in fact, we don't really have to do. Getting to the point where we can tell the difference is a major milestone in the simplification process” ― Elaine St. James. The challenge consists into learning how to say “no”. The business man Cole Harmonson says, “It takes effort to say no when our heart and brains and guts and, most important, pride are yearning to say yes. Practice”. We grow up with the conviction that a “yes” is more polite and helpful than a “no” and changing mindset at a later stage is not that easy. Mahatma Gandhi used to say, “A 'No' uttered from the deepest conviction is better than a 'Yes' merely uttered to please, or worse, to avoid trouble”. So how do we change and start saying “no”? I would advise to follow a five steps approach.
The five steps approach to say “no”
If you start following the above process, you’ll realize that you can actually have more time to dedicate to what matters the most to you. It is about being selective, a bit selfish and filling the life jar with the biggest stones first.
“When you say YES to others, make sure you are not saying NO to yourself” – Paulo Coelho.
The day is still made of 24 hours and about one third is (or should be) spent sleeping which means only 16 hours are left for you to accomplish what you want. Start from defining the first “no” you will say today and use the spare time to celebrate this achievement – this will trigger some motivation and help you doing more frequently. Watch-out though at not becoming the “no” man/woman but rather focus the “no” on the non-meaningful and relevant matters.
Remarkably this is valid also in business – the same challenges and the same process can be followed in the business environment. “The art of leadership is saying no, not saying yes. It is very easy to say yes” - Tony Blair. Sometimes a “yes” instead of a “no” could hinder the magnitude of success no matter how we define it. “The difference between successful people and really successful people is that really successful people say no to almost everything” - Warren Buffet. In fact, success is about focus and saying no is at the forefront of it. “Focusing is about saying no” - Steve Jobs.
CHAPTER V
Delegate Meaning and Techniques
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“Surround yourself with the best people you can find, delegate authority, and don't interfere as long as the policy you've decided upon is being carried out.” - Ronald Reagan