Contents

Foreword by Bill Gates

Part I: What Is Blitzscaling?

Software Is Eating (and Saving) the World

The Types of Scaling

The Three Basics of Blitzscaling

The Five Stages of Blitzscaling

The Three Key Techniques of Blitzscaling

Part II: Business Model Innovation

Designing to Maximize Growth: The Four Growth Factors

Designing to Maximize Growth: The Two Growth Limiters

Proven Business Model Patterns

The Underlying Principles of Business Model Innovation

Analyzing a Few Billion-Dollar Business Models

Part III: Strategy Innovation

When Should I Start to Blitzscale?

When Should I Stop Blitzscaling?

Can I Choose Not to Blitzscale?

Blitzscaling Is Iterative

How Blitzscaling Strategy Changes in Each Stage

How the Role of the Founder Changes in Each Stage

Part IV: Management Innovation

Eight Key Transitions

Nine Counterintuitive Rules of Blitzscaling

The Never-ending Need for Change

Part V: The Broader Landscape of Blitzscaling

Blitzscaling Beyond High Tech

Blitzscaling Within a Larger Organization

Blitzscaling Beyond Business

Blitzscaling in Greater Silicon Valley

Other Blitzscaling Regions to Watch

China: The Land of Blitzscaling

Defending Against Blitzscaling

Part VI: Responsible Blitzscaling

Blitzscaling in Society

Framework for Responsible Blitzscaling

The Response Spectrum

Balancing Responsibility and Velocity as the Organization Grows

Acknowledgments

Appendix A: Disclosures

Appendix B: The Blitzscalers

Appendix C: CS183C Essays