Contents

Author Bio

Also by Ryan Holiday

Title Page

Copyright Page

Epigraph

GROWTH HACKER MARKETING

An Introduction to Growth Hacking

STEP 1

It Begins with Product Market Fit

STEP 2

Finding Your Growth Hack

STEP 3

Turn 1 into 2 and 2 into 4—Going Viral

STEP 4

Close the Loop: Retention and Optimization

My Conversion: Putting the Lessons into Practice

Special Bonus

Becoming a Growth Hacker: The Next Steps

Endnotes