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Copyright © 2018 by Ken Auletta
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LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
Names: Auletta, Ken, author.
Title: Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta.
Description: New York : Penguin Press, [2018] | Includes bibliographical references and index.
Identifiers: LCCN 2018006195 (print) | LCCN 2018007151 (ebook) | ISBN 9780735220874 (ebook) | ISBN 9780735220867 (hardcover)
Subjects: LCSH: Advertising agencies—History. | Advertising—History. | Marketing—History.
Classification: LCC HF6178 (ebook) | LCC HF6178 .A895 2018 (print) | DDC 659.10973—dc23
LC record available at https://lccn.loc.gov/2018006195