Women come in all shapes, sizes, and colors. Although they’re all equal, each woman is unique in her own way. Given that fact, it shouldn’t be difficult to imagine that there is really no one cookie-cutter way to photograph every single woman. You’ll have taller clients, shorter clients, clients who are broader than others, and clients who are thinner than others. You’ll be introduced to athletic subjects, as well as subjects with “softer” features. Some of your subjects will be younger than others; some will be older.
The point of this explanation is that even if you were to use the same light in the same position and power with different subjects, certain physical features will capture light differently. This section of the book is written to guide you through identifying unique physical attributes and learning how to best accentuate every woman’s unique features.
For instance, I’ve met photographers who are uncomfortable posing larger subjects. I’ve seen well-respected photographers hide larger subjects behind objects, walls, shrubbery, or doors in order to try and hide that person’s physique. That’s just not okay, nor is it appropriate. In order to be a great photographer, I thoroughly believe that you need to set aside your own biases and focus on making every subject look her best. Every woman is beautiful in her own way.