RAD ADS

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More dynamic and colorful illustrations were also used in the company’s advertisements, but the message never wavered—high-quality products “For every boy. For every girl.” One advertisement from 1973 deemed the Radio Flyer the “only wagon that outsells Ford station wagons.” This was part of an innovative promotion in conjunction with Ford where a Radio Flyer wagon was “sold” for a penny with every Ford station wagon. Ford bought a lot of wagons from Radio Flyer!

One of the most popular ads from the 1970s boasted Radio Flyer was the only wagon to outsell Ford station wagons. At its peak, one out of every five cars sold in America was a station wagon.

In the 1970s, Radio Steel developed a new collection of colorful and playful ads to match the “rad” times.