Traditional marketing books talk about the four Ps of marketing:
Product: |
Have a Product to sell. |
Price: |
Price it correctly. |
Place: |
Place it in a location where people will buy it. |
Promotion: |
Promote it using the correct |
|
advertising medium. |
But as you now know, marketing is not about the four Ps but the PV: perceived value.
Yet it seems like Ps are the basis of marketing. You will find everything in marketing starts with a P! So remember your Ps:
Two Ps of telemarketing: Always be Polite and Professional.
Two Ps of a sales mind-set: All successful salespeople know the sales profession requires Patience and Persistence.
Two Ps of managing a sale: People and Personalities.
Two Ps of what salespeople do: Professional Persuaders.
Two Ps of sale prospecting: Sales is all about people and process. The only reason people are unsuccessful in sales is that they are either talking to the wrong People (usually suspects versus real prospects), or they are going about the sales Process incorrectly, not educating the customer of the value in purchasing a product or service.
Two Ps of sales approach: To close a sale, you need a Proposition (a value proposition) and a Premise on which the proposition is based.
Two Ps of marketing: It is often quoted that marketing is all about Packaging and Presentation.
Two Ps of marketing communication: Focus on people’s Pain and Problems.
Three Ps of Customers: Refer to move 32. There are three types of customers:
Past
Present
Potential
Three Ps of asking questions: Make them Powerful, Probing, Penetrating.
Four Ps of marketing success: A good Product with a noble Purpose sold with Passion leads to Profitability.
Five Ps of marketing: Prior Preparation Prevents Poor Performance.
Product knowledge
Persistence
Passion
People skills
Planning
These Ps should help you keep focused on how to market effectively. Always return to the Ps when you need to reset your marketing mind-set. They are a quick way to recalibrate. But black belt marketers never forget the biggest P of all: