Now you know marketing is about communication of value to others and the ability to show others the value they can gain by doing business with you. Let’s talk about your marketing vocabulary: the primary tools for marketing professionals are the words they choose to use. A powerful headline will stop you in stride, and a powerful headline is no more than a selection of carefully chosen words. Words create emotions that result in people taking action. So it logically follows the choice of words is one of the biggest secrets held by marketing gurus.
To strengthen your marketing vocabulary, these key words should become part of your daily communication. These words will make you stand out from the crowd. They are proven to stimulate emotion and empower people to take action. Use them, and immediately see a change in the way people respond.
Absolutely |
Astounding |
Amazing |
Bargain |
Beautiful |
Crammed |
Enormous |
Fantastic |
Fascinating |
Free |
Genuine |
|
Gigantic |
Good |
Happy |
Helpful |
How |
Huge |
Immediately |
Improved |
Incredible |
Lavishly |
Lifetime |
Love |
New |
Now |
Popular |
Powerful |
Practical |
Proven |
Rare |
Remarkable |
Secrets |
Special |
Strong |
Successful |
Truly |
Unconditional |
Unique |
You |
Yours |
|
Notice these words are mainly adjectives. Use only a few of these carefully chosen words in your e-mails, letters, and advertisements to have an immediate effect on your audience. Words create emotions, and emotions are what make people buy.
Phrases such as “Good Selling!” and “Happy Selling!” get your attention, connect with you, and engage you! Like all the best moves, this move simple and will have an immediate and profound effect on your marketing.