The advertising market may be one of the most lucrative fields listed in this book. Advertising art encompasses images dedicated to aesthetically capturing a mood or conveying information in a manner that can prompt an emotional reaction from the viewer. Projects in advertising art can range from movie posters to CD covers to illustrations for all forms of print and web advertising. Many styles of drawing, cartooning, painting, digital and 3-D art are sought by ad agency art buyers and art directors. When an illustrator becomes established in any specific art market, success in that particular area can also lead to advertising agencies knocking at the artist’s door for the same type of work.
Don Carlo © 2014 Scott Bakal
Fairfield Inn Illustrated Map © 2014 John Roman
Rooster © 2014 Freek Van Haagen