Make Food Choices Simple: Cook

Is there enough food? How do we get it to people? What is its quality? These common questions all concern supply; people spend a lifetime addressing them, and if you closely examine any one, you’re ensnared in a complex web.

Yet we don’t spend enough time discussing what happens to food once it’s in the home. Or what doesn’t happen. Which is cooking. And that part is pretty simple.

Not long ago, cooking was a common topic. Weekly food sections of newspapers were filled with it. Churches self-published cookbooks by the pile. There were even real cooking shows and cookbooks.

Now, if it weren’t for the vibrant but dwindling community of bloggers, we’d hardly see actual cooking discussed at all. There are but a fraction of the food pages there once were in newspapers, and most cookbooks are offshoots of TV “cooking” shows, almost all of which are game shows, reality television shows, or shows about celebrities.

Like many professional urbanites with grown children, I often succumb to the temptation to work late and eat out with friends. That experience, effortless and pleasurable in anticipation, is usually expensive—even when it’s at a theoretically inexpensive restaurant—and frustrating; more often than not it’s unsatisfying. (Note that this means it’s also sometimes satisfying, which is why I keep doing it; it’s a gamble.)

When I cook, though, everything seems to go right. I shop an average of every two weeks in a supermarket, and make a couple of trips a week to smaller stores. I’m aware that my choices are mostly imperfect, but I rarely conclude that I should make a burger and fries for dinner or provide a pound per person of prison-raised pork served with fruit from 10,000 miles away, followed by a cake full of sugar and artificial ingredients. Yet, for the most part, that describes restaurant food.

In the summer, I’ll buy local greens and local fish and wind up eating half or less of the food I would have if I had eaten out. Dessert only happens if someone else buys or makes it because I won’t do either; I might schlep home a piece of watermelon. The starter, if there is one, might range from bread with butter or oil to homemade hummus or other bean dip to home-roasted or fried nuts, or some salami or ham, hunks of which remain in the fridge for weeks.

That’s pretty much it. The investment is minimal: A quick shopping trip takes me a half-hour, including the walk or drive. It takes me about half or three-quarters of an hour to cook, not including the time that it took to make that bean dip or bread, both of which last for days. The time spent eating is relaxing and uninterrupted by the insipid ritual: “Is everything tasting to your liking?” or “You guys O.K.?” It takes 10 minutes to clean up.

Compared with a restaurant, the frustrations and annoyances are minimal, the food is as good or better-tasting, unquestionably healthier and more environmentally friendly, and much less expensive. Saturday night, for example, I fed four people a dinner of nuts, a small frittata, fish, salad, and watermelon for far less than two of us would have spent at Applebee’s.

It’s not that I’m unconcerned about the supply side. I can’t help bugging myself with questions about whether the food I buy is “good” enough: pesticides? fertilizer? endangered fish? carbon footprint? fair pay for farmworkers?

But these are shopping questions, not cooking and eating questions. Shopping is the time to be critical. (Eating is the time to enjoy.) Buy things that you feel answer to your standards, and you’ll be a cut above most restaurant food in every category. You’ll know exactly what you’re putting in your mouth and how much of it. (Who buys 20-ounce steaks for one person at home?) You’ll move in the right direction, cooking and eating less meat and junk and more plants.

In most restaurants, the questions are pointless because you relinquish all control. At McDonald’s, the main goals seem to involve making the food safe and consistent, not producing it ethically. (They would surely argue with this, and, perhaps, they’ve made some progress. But really?) In pricier restaurants, the goal seems to be to impress you with presentation, originality, and glamour.

I recognize that I’m privileged, though, in fact, I have friends who are better cooks than I am, who have access to better food and who have more leisure. I recognize, too, that there are many people for whom time and money and skills and even access are challenges. The thing, though, is not to discount this argument simply because not everyone is in a position to benefit from it, but rather to use it to benefit those it can, and to create the same possibilities for everyone.

JULY 2, 2011