Credits

Introduction

Umberto Eco, Serendipities: Language and Lunacy, London: Orion, 1998.

Rule One

The Empire Strikes Back (1980); also known as Star Wars: Episode V; screenplay by Leigh Brackett and Lawrence Kasdan.

Rule Two

Muhammad Yunus in an interview by Steven Covey, socialbusinesspedia.com/wiki/details/248.

Rule Three

Douglas Adams, Hitchhiker’s Guide to the Galaxy, London: Pan Books, 1979.

Rule Four

Terry Pratchett, Reaper Man, London: Victor Gollancz, 1991.

Rule Five

Alan Moore, Watchmen, New York: DC Comics, 1986.

Rule Six

Anna Powell-Smith, MissingNumbers.org.

Rule Seven

2001: A Space Odyssey (1968); screenplay by Stanley Kubrick and Arthur C. Clarke.

Rule Eight

Hans Rosling, translation of a Danish TV interview, thelocal. se/20150905/hans-rosling-you-cant-trust-the-media

Rule Nine

Michael Blastland, personal correspondence, 13 May 2013.

Rule Ten

Leon Festinger, Henry Riecken and Stanley Schachter, When Prophecy Fails, New York: Harper-Torchbooks, 1956.

The Golden Rule

Orson Welles, in remarks to students at the University of California Los Angeles, 1941.