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Every possible effort has been made to ensure that the information contained in this book is accurate at the time of going to press, and the publisher and author cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the author. |
First published in Great Britain and the United States in 2013 by Kogan Page Limited
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses:
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© Peter Hill, 2013
The right of Peter Hill to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
ISBN 978 0 7494 6767 8
E-ISBN 978 0 7494 6768 5
British Library Cataloguing-in-Publication Data
A CIP record for this book is available from the British Library.
Library of Congress Cataloging-in-Publication Data
Hill, Peter, 1964-
Pricing for profit : how to develop a powerful pricing strategy for your business / Peter Hill.
pages cm
ISBN 978-0-7494-6767-8 – ISBN 978-0-7494-6768-5 (e-isbn) 1. Pricing. I. Title.
HF5416.5.H55 2013
658.8’12–dc23
2013006912
Typeset and eBook by Graphicraft Limited, Hong Kong
Printed and bound in India by Replika Press Pvt Ltd