CONTENTS

Title Page

Copyright Notice

Dedication

Acknowledgments

Introduction: A Shopping Mall in Every Pocket

1     How the West Was Won

2     The Rise of E-Commerce in China

3     The Great Mall of China

4     India—The Next Mega-Market

5     India’s E-Commerce Golden Era Finally Arrives

6     Southeast Asia

7     Latin America

8     Africa—The Final Frontier

9     Six Billion Shoppers

Notes

Index

Also by Porter Erisman

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